Sony 55 Inch BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV (K-55XR70) | XR Processor with AI Technology, Dolby Vision/Atmos, PS5 Features, XR Backlight Master Drive, 4K movie credits included

Coming from an original Sony Bravia KDL-55 LCD 1080 TV (55 inches) - decided to get this model after researching for a few weeks. Short version, Sony TVs always deliver and Im very happy with my purchase. I was trying to keep my costs down as much as possible. I researched for a while on what size TV to get - there are three factors to consider. 1) Price: I compared the Bravia 7 to the Bravia 9. The B9 65 inch was exactly double the price of the B7. The B7 65 inches came to about 1500 dollars. The 75 inch was close to another thousand on top of that. The B7s have most of the screen technology of the B9s. I will outline the cons later. 2) Distance from the sofa - I live in a studio apt in nyc, my sofa is exactly 9 feet away from the TV stand (both on opposite walls breadthwise). For 9 feet, the ideal size appears to be 70 inches from what I read - so it was either the 65 inch or 75 inch B7. Given the price difference, I went with the 65 but the 75 may work as well for you - see my comments in the next point. If you have more than 9 feet of seating - go larger if you can afford it. 3) Content which you watch. Ive attached a few pictures of the content. I watch TV channels via antenna – sports games, and classic channels like MeTV, Grit, Catchy etc. Sonys upscaling is a marvel in itself - I mean everything looks bigger and better on a 4K mini-led TV, technology has come a long way since the lcd TVs and this upscaling technology alone is a reason to get this TV if you are coming from a 1080 P TV. I also have Amazon prime so attached some pictures from there - my 2 cents: If you watch more newer content - 1080P, 4K etc - the 75 inch may be better for you as you will benefit from the increased real estate for letterbox content (or the Sony Bravia 8 Oled if your budget allows as it is aimed at movie watchers.) For my mixed usage of old and new content the 65 B7 was fine. Another content related plus for Sony – It has ATSC 3.0 for OTA programming. Basically, I cut cable a few months back – my old Sony had ATSC 1.0. My antenna is from Amazon – it’s the 1600 mile amplified antenna with 36 foot co-ax for 58 bucks. I had to experiment by placing it in different spots in the windows and then running a channel scan. With ATSC 1.0 I got anywhere from 50 to 77 channels till I found the sweet spot. With this TV – picked up 99 channels – it appears to be the same ones mainly but the good news is I haven’t seen the channel in and out connection fadeouts so far, so if you use antennas the content on this TV looks fabulous. Download the Antenna Point transmitter locator to get the best placement for your antenna and use the command two sided tape strips to hold it up as they are easier to move around. Cons 1) Viewing angle – I had the same issue with my old TV so not sure what an improvement is – Ive read the B9 doesn’t have this issue as much. The best view is from sitting in front of it upto a 30 degree angle I think as that’s how much from each end of my sofa. I have a computer desk about 60 degrees away and I can see the difference when I turn around to look at the screen. Its not terrible but something to be mindful of. 2) Reflections – Ive attached a picture to illustrate. In the screenshot of Conclave with Ray Fiennes – you see my lamp in the left hand corner. The screen of the B7 is not Anti- reflective – the B9 is. One option is simply to turn off the lamp – the TV is so bright I can see the sofa lighting up when I walk back to it but what I ended up doing was moving the lamp altogether so I didn’t see the reflection when I was sitting in my sofa. Again, the trade-off for the lower price. The rest of my points are related to the set-up of the TV a) The TV set up is definitely a two person job. Its about 62 lbs. The TV looks much bigger when you look at the box – that’s because of all the Styrofoam cladding the TV to help protect it in transit. Youtube has a helpful video on unpacking and setting up a bravia 7 TV which I recommend. My TV stand was reused from my old one – the stand is 42 inches long and 20 inches high so you can get a sense from the pictures. The legs of the TV can be placed in multiple configurations and its dead simple to set up – I actually watched the video repeatedly thinking I made a mistake. To lengthen the legs to raise the TV – just unscrew the 2 screws, push up the extension and rescrew them. The slots on the TV – just push them and it locks and you can pull them out easily as well, it’s a testament to how this well this TV is made (its made in Mexico in case you were wondering, that was another reason to get it now before the tariffs kicked in. The B9 is made in Japan I think as the flagship TV. b) I initially set up the TV with the raised legs to have the soundbar below it – I have a Bose 300 soundbar. However the TV seemed too high with the raised legs, so I lowered it and moved the soundbar to the second shelf (and my clock to the third – it’s a Dreamsky large digital clock from Amazon, Im not a paid endorser but have no problems recommending items that work perfectly and my clock is one of them) This placement is perfect because when sitting on the sofa – your eyes should be around the half-way point of the screen. With the raised legs it seemed a bit uncomfortable. c) The TV is thicker because of the backlighting compared to my old LCD Bravia. The inputs are on the left side. I plugged the soundbar into the HDMI port 3 as it’s the Earc one and my Amazon firestick into port 4 – I think these are the two 2.1 ports? If you have a game console you could use port 4 and just move the firestick to ports 1 or 2. I don’t game on my TV. In addition I screwed in the antenna and used one of the USB ports to power it. d) I appreciate that the TV gives you a choice of setting it as a smart TV (Google services) or just a basic TV. I just set it up as a basic TV as my Amazon firestick is already personalized to my tastes. Amazon services is also on the TV, I just continued to use my firestick as I haven’t figured out if I can use Alexa with my Sony TV. You will have to connect to your wifi – tip its easier if you click on show your password as the shift key doesn’t work with the number keys on the screen. You have to click on a separate button to enable the number key options. I was trying to figure out why my password was not being accepted. e) Its up to you but I would turn off all personalization. The reason was when I was watching OTA channels like NBC etc. - an annoying bubble would come up asking whether I wanted to restart the program. In channels and inputs – turn off interactive applications in channel preferences. In System I turned off Samba interactive TV as well. f) In System – About – there is a System Software update option. I would recommend that you update as soon as you set up. g) This may be a one -off: oddly my TV restarted a couple of times after I turned it off. I read in forums that this was due to external devices maybe? I have a firestick remote. In external inputs – I turned off the Bravia sync settings. And in System – Remote Accessories I turned off the RS232 control h) The Sony remote is made from recycled materials which I appreciate. It doesn’t appear to be backlit. One tip – to see all the menu options – click on the spanner icon on the right and click on Settings. The menu button on the remote is actually quick settings to quickly make changes to whatever you are watching. i) Sound – the sound from the TV seems to be adequate but Im continuing to use my Bose 300 soundbar. No issue setting up the soundbar on the TV, but sometimes I do see a lag of a couple of seconds before the sound kicks over to the soundbar. j) Finally, the most important point – the Display settings. I picked Cinema settings and had to lower the brightness to 28 – the TV is that bright. I appreciate that the settings were already preset for the different modes, you just have to tweak (looking at you Bose – where the settings were set to 0 and I had to tweak all the way). k) Also under Display settings - there is an ambience setting to turn off, otherwise your TV will keep adjusting depending on the light in the room. If you prefer that great, I found it annoying and turned it off and just adjusted the brightness manually to a fixed setting. l) I kept the TV packaging for 4 days after I set it up as I figured if anything would go wrong with the TV it would probably show up then - although it was a bit of an eyesore given the amount of packaging. I guess the last point is this – I had my old Sony Bravia LCD TV for 13 plus years and the TV was still working fine when I gave it away. Hope to keep this one for as long and yes I am a Sony loyalist. Next year Sony is releasing an RGB version of their mini leds if you can wait that long. Otherwise if you have the money B9 is the flagship models for mini-led. However if you’re budget conscious and can live with some compromises, the B7 provides nearly all the benefits of the B9 viewing experience for much less.

This television set is high quality, easy to use, fantastic, vivid colors. The FIFA games turn me into a zombie. All that action. Sound quality. Primary colors, excitement, it’s all dizzying, thanks to 85 inches of Sony Bravia Ultra HD 4K wonderment. Ours is connected to surround sound. Wheeeee. Movies and concerts are so intense. So go buy one or a similar Sony. This is our second one.

Absolutely loved this TV until just over 1 year old it completely quit working. No lightning, surge, or reason for this to happen. Submitted a case with Sony customer support, will see what they have to say.

Awesome picture quality. We watch everything from high definition to old tv shows with an antenna. It plays every thing from 480i on up. 480i is a little fuzzy, but looks pretty good. 720p and higher looks really good. 4K and higher really gorgeous. I am pleased with the Google operating system. I recommend watching some YouTube videos to get familiar with all the settings. If you will have people watching from the side the picture will not look near as good as straight on. If you have a separate sound system really should enable "pass through" mode. Bye bye old Samsung plasma tv.

Picture is GREAT ! Menus are overwhelming ! Your parents wouldn't be able to turn it on. I'm still trying to set it up a week later. Got everything connected fine, Just lost in menus of settings like a cellphone. More apps & hoops to jump through to even get a picture on the screen. Screen saver at the beginning is so heavy on screen, I don't know what I was agreeing to. I think Google & Bravia wants it that way. NEED A GOOGLE ACCT. to even start it. Wouldn't let me past. When you get it running, Go to YOU TUBE and checkout the 12 K demos. They will blow you away & Make you glad you spent the thousands. UPDATE 1-5-2025: This TV has been my best purchase in MANY years. The sound is much better than exspected for a flat screen. But when I connected to my SONY 5.1 surround amp, With that picture in 75" 4K, It will just blow you away. I'm connected with DISH Hopper HD & The picture is better than my DVD's. I would buy Bluray But with all the content on DISH & YouTube, Who needs the DVD's. This TV does improve them as well with up scaling results. I think the BRAVIA 7 picture could not be beaten. I'm glad I didn't go with OLED now. Watching White Christmas from DISH made my whole family visiting for Christmas week, Now ready to buy one. AMAZON was the way to go in ordering too. Had it here in 2 days. It weighs 84 lbs. Two Amazon girls carried it up 2 flights of stairs & unboxed it for free, checking the screen for damage & took all the packing materials. Great AMAZON free delivery ! I did the 4 year Asurion extended warranty just in case. Hope I never find out how good Asurion is or you will definitely see an update here.. It was only $184.00. I also hope I never need SONY as they have some really bad reviews for warranty customer service. SONY needs to read reviews !

So happy with this TV. Easy setup, beautiful picture, even works flawlessly with the Samsung soundbar. Replacing my less than a year old Samsung 77" tv that was defective and they won't honor the warranty. This Bravia is an excellent TV, and at a great price. I agree with others - the remote is not up to Sony's usual excellence.

This TV, honestly, beats the year prior's OLED! I installed this over my fireplace in the Living Room, thinking at the time that it would be my backup TV to the Sony OLED in my Family Room. Instead, I find myself gravitating to the LR to use this TV. The picture is as bright as you'd want in a well lit room. The colors are awesome. I feel like the contrast and shadows are good quality. The software is wonderful. I hooked up it up my WiFi network while I sort out the hardwired ethernet jack situation (shared with Sonos Arc Ultra) and I was VERY impressed. Holds the signal and very rarely do I get buffering, etc. I had originally planned on putting an Apple TV with this TV, but, honestly, with all the built-in apps and how good they work - I may skip that. If I could ding half a star I would - I think the remote is just too small. Sony has done better with their remotes and this smacks of just trying to save money - not making it usable. Since you can use an app on your phone to control the TV this shortcoming isn't worth a full star deduction. I'm a big Sony fan, and this latest acquisition didn't disappoint at ALL.

I purchased a 75" Sony BRAVIA 7 to replace a 75" Sony X93CL —the Costco version of the X93L. Following are some comments on the BRAVIA 7 from the perspective of having owned the X93CL. Picture. Even if I no longer have the X93CL, I can say that the image of the BRAVIA 7 is appreciably better. It has higher brightness, contrast and color saturation and XR Clear Image which the X93CL lacks and Sony claims to provide better upscaling. However, the BRAVIA 7 does not have X-Anti Reflection, for less reflection and glare, and X-Wide Angle for better off-center viewing --both of which the X93CL has. The BRAVIA 7 reflects every light source in my bedroom. To help remedy this I purchased a Philips Hue Large Smart Light Tube for placement behind the TV. It fits perfectly between the stand brackets in standard raised position. Sound. The sound of the BRAVIA 7 is also superior to that of the X93CL and provides a better Acoustic Center Sync experience when paired with the HT-A7000 sound bar. Stand. The stand brackets of the Sony 75” BRAVIA 7 are an improvement over those of the Sony 75” X93CL. Since the TV stand in standand position is 56.88” wide rather than 65.75” wide, it allows the TV to be placed on top of smaller furniture. Sound Bar with Stand. The HT-A7000 sound bar, which has a height of 3.25”, fits well in front of the TV with the stand brackets in standard raised position. However, the sound bar partially blocks the TV IR sensor, and the IR-repeater function of the HT-A7000 sound bar did not work as intended. Therefore, one has to raise the remote control above the height of the TV IR sensor so that the remote’s signal can reach it. It is likely that I will replace the HT-A7000 sound bar with the BRAVIA Theatre Bar 9 which, having a height of only 2.63”, should not obstruct the TV IR sensor. Remote. The use of recycled materials for the remote control is a minus. I prefer the remote control of the X93CL, which has an aluminum finish, rather than the speckled plastic of the BRAVIA 7, and it is backlit. Therefore, I purchased a replacement Sony RMF-TX910U remote. It works perfectly. Delivery. Amazon’s Deluxe Delivery and Unpack service, provided by Amazon employees, was excellent. It should be available for every TV purchase. I would have given the BRAVIA 7 five stars if it was not for the reflection and glare issue. I am surprised that, so far, only one reviewer has mentioned that "the screen is reflective."

If you a movie buff and value that picture quality then this is the TV.

Always Best Picture Sony

Great purchase! The TV itself (Bravia 7, 65”) is amazing! The picture quality is unmatched. The pre-set modes look excellent right out of the box! Even according to Rtings.com reviews. For ignite TV I’m using Cinema mode as is. Shows look just right. The onboard entertainment apps are all you need! They will default to the correct mode by themselves ie. Netflix calibrated mode, IMAX enhanced etc. I recommend to use those and leave them alone. Let the TV show you the best pic according to the app. The google OS works great, no hesitation just a fast processor. Since I bought the TV I haven’t even used the Apple TV 4K box. No need to. Using the onboard apps will already default to the best mode for picture quality. There is also the Sony Core app which gives you 5 free credits for movies and plenty of IMAX movies included. I’m using the TV with a Samsung 9.1.4 soundbar connected eArc for the best experience and very happy with it. The other hdmi 2.1 input I use for Series X. Make sure you go into the Xbox settings and turn on 120hz video settings and audio to Home Dolby Atmos. I’m using the hdmi 2.0 input for the ignite TV. The TV and Xbox is connected Ethernet for the best experience. Ignite is Wifi as that box has issues with Ethernet every night when Rogers does the routine update. The service from the store that ships this for Amazon is Stephenson’s Electronics. Great service, great delivery. No issues with them. The only thing I didn’t like was the remote it comes with. Aweful from Sony. But, I ordered a Sony remote here from Amazon and it works amazingly. Exactly what should have come with the TV.

Upgraded from a TCL series 5 and the bump in quality is still astounding. Picture quality and brightness are amazing, the blacks are rich and colors are vibrant. Sony XR image processing even makes older tv shows look like 2024 content. The TV is in the living room with floor to ceiling windows and still have not noticed and issues with brightness or reflections. Will recommend this tv 10/10 times.

Perfect, works great in a bright room.