Product Description With the production of professional hair straighteners, hair dryers and curling irons, which are distributed to over 50 countries worldwide, GA.MA is one of the worldwide leading manufacturers of professional hair care products for hairstylists. From the Italian market, GA.MA has continuously extended its sales area. GA.MA operates research labs in Italy, Argentina and China, working constantly on new and original solutions for the markets of the different countries with their individual needs. It all began in 1969 when GA.MA in cooperation with several creative people from the hair & beauty industry developed an innovation in hair care. The result was the first ever professional straightener, produced in large quantities and capturing the interest and attention of professional hairstylists around the globe. Constantly seeking improvements, over the years GA.MA has pioneered several innovative technologies that have proved to be true turning points in the history of hair care. The launch of the QuickHeat technology at the end of the 1990s made the impossible possible. It revolutionised the way professional hairstylists worked, as it made available straighteners that heated up and were ready to use in seconds. In 2010 GA.MA launched its innovative, patented IHT (Instant Heat Technology) which heats straightener plates instantly and delivers sleek and long-lasting shiny hair in just one application. While using the straightener, the temperature on the surface of the plates drops with each application because the contact with the hair has a cooling effect on the heating plates. GA.MA's IHT ensures instant heat recovery so that the straightener reaches its maximum temperature before the next application. As a result, the straightener has to be applied less often, saving time and providing gentler hair care. Box Contains 1 x GA.MA Hair Dryer Pluma Ion White 4500
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