---
product_id: 63167361
title: "Buying in: What We Buy and Who We Are"
brand: "rob walker ill"
price: "€ 40.20"
currency: EUR
in_stock: true
reviews_count: 4
url: https://www.desertcart.sk/products/63167361-buying-in-what-we-buy-and-who-we-are
store_origin: SK
region: Slovakia
---

# Buying in: What We Buy and Who We Are

**Brand:** rob walker ill
**Price:** € 40.20
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Buying in: What We Buy and Who We Are by rob walker ill
- **How much does it cost?** € 40.20 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/63167361-buying-in-what-we-buy-and-who-we-are)

## Best For

- rob walker ill enthusiasts

## Why This Product

- Trusted rob walker ill brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Buying in: What We Buy and Who We Are - Image 1](https://m.media-amazon.com/images/I/41eossMCrdL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Great book about branding.
  

*by A***E on Reviewed in the United Kingdom 🇬🇧 on 13 August 2021*

Might be a bit dated by now but some of the examples in there are very nice. The "murketing" concept is also nice, however these concepts seem to wear out and reappear in different guises as time goes by. So all in all the core idea sustains itself, the packaging of the idea might be subject to upgrading. Think of it as an FMCI (a fast moving consumer idea).

### ⭐⭐⭐⭐⭐ 







  
  
    Magical thinking: an insightful, rigorous, case study-based journey through shopper behaviour
  

*by M***E on Reviewed in the United Kingdom 🇬🇧 on 31 March 2013*

This was the book that first engaged me in the whole arena of retail branding and the potential power of the marketer to create something magical that a consumer couldn't refuse.Walker's concept of `magical thinking' describes that transformative power of brands that can be quite intangible and yet enormously powerful.He leads us through countless engaging case studies of businesses and brands (fashion retail and otherwise) who have harnessed the knowledge of their market and how they create their own identities through purchasing power.It's fascinating. Think you're immune to marketing and brand loyalty? Prepare to think again.

### ⭐⭐⭐⭐⭐ 







  
  
    Marketing bookshelf essential
  

*by G***. on Reviewed in the United Kingdom 🇬🇧 on 14 November 2009*

I really enjoyed the way Rob Walker takes us deep under the skin of what a brand really means rather than what a marketing manager thinks that their brand is in the book Buying In. Walker decodes one of marketings great mysteries: what is it about Red Bull's marketing that makes it so successful.Probably the most interesting part of the book however is the amount of time that Walker spends on the concept of authenticity. Authenticity partly comes from the attributes of the business, rather than just the marketing of the business and part of it comes from the way that the consumer interacts with the brand: what values and attributes that they put on it. It is this complex brew that gives a brand authenticity and engenders trust.

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-01-27*