e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 40 Tan Warm

This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!!

ELF is always good. This foundation stays on really well and leaves a dewy finish. I’m really happy with it. Cheaper than buying from Boots and ELF online

I ordered the wrong item, ( I use the primer), but glad I did! I will use it in future. I have dry skin and its good coverage for it.

This is a great quality foundation. I bought it as I struggle with both dry and oily sections of my skin and hadn't been happy with my foundation. I ended up having to buy two shades as the first I bought was too dark and the second was too light. However, by mixing the two I found my perfect shade. The coverage is not cakey it's light but great coverage. It gives a natural look. Nice creamy texture of the foundation not watery. Would buy again

I tried this as an alternative to IT Cosmetics CC Cream, which seems to have been reformulated and is now absolutely awful. Unfortunately this foundation isn't quite what I hoped it would be, but it's OK until I find something that matches my needs. It goes on smoothly enough but still clings to some drier patches around the nose and mouth. Coverage is definitely medium, but when I have tried a second layer it ended up looking cakey and horrible. It makes my combination skin look and feel greasy after a couple of hours. Despite buying a cool tone, I find it oxidises slightly once warmed up on the skin. My skin is postmenopausal and has blemishes, so perhaps I'm not the target market for this product.

A lovely soft foundation as good as some of the ridiculously expensive ones, Delivered on time and a good price.

I really like this foundation. I don't want a heavy makeup look so a lightweight foundation with good coverage can be hard to find and this delivers. I found a perfect colour match and I love how easy it is to apply, giving a skin like appearance. It's consistency is a lightweight and smooth liquid foundation which spreads very easily. It gives a gentle glow to the skin and stays put for most of the day for me. Very happy and such a great price as always from elf.

I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake. Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness. The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal. The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time. The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue. I'll 100% be buying the foundation again!

Good product

It was expected to be delivered between april 20-22 but it arrived on may 2nd. I waited patiently. I thought i would never order this again but when i used it it blends well into my skin texture. I love its satin look. I dunno for those who said that it sits on wrinkles in my case i am 46 i keep my face hydrated and peel it once or 2x a year so it works for me as the skin doesn’t have dead skin anymore.

Really good product. It is really smooth and dewy for dry skin. I wore it on a hot day outdoors and on a rainy evening when ny skin was sensitive, but the make up remained exactly the same throughout the function.

Den är utan tvekan en av de bättre foundations jag haft. Lätt att applicera, ser inte pudrig ut och håller hela dagen. Dessutom är priset svårslaget.

Apprenez juste à trouver votre teinte. Personnellement, je trouve le neutre jaune et je le mélange avec du froid, pour mon sous-ton neutre froid.