---
product_id: 715636414
title: "Radiant Hair Color Kit, Dark Ash Brown for 100% Gray Coverage, Ammonia-Free, 5NA Torino Brown, Permanent Hair Dye, Pack of 1"
brand: "madison reed"
price: "€ 97.77"
currency: EUR
in_stock: true
reviews_count: 5
category: "Madison Reed"
url: https://www.desertcart.sk/products/715636414-radiant-hair-color-kit-dark-ash-brown-for-100-gray
store_origin: SK
region: Slovakia
---

# 8-Free ammonia & harsh chemical formula 100% gray coverage Keratin & argan oil enriched hydration Radiant Hair Color Kit, Dark Ash Brown for 100% Gray Coverage, Ammonia-Free, 5NA Torino Brown, Permanent Hair Dye, Pack of 1

**Brand:** madison reed
**Price:** € 97.77
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your roots with radiant, guilt-free color! 🌿

## Quick Answers

- **What is this?** Radiant Hair Color Kit, Dark Ash Brown for 100% Gray Coverage, Ammonia-Free, 5NA Torino Brown, Permanent Hair Dye, Pack of 1 by madison reed
- **How much does it cost?** € 97.77 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/715636414-radiant-hair-color-kit-dark-ash-brown-for-100-gray)

## Best For

- madison reed enthusiasts

## Why This Product

- Trusted madison reed brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean Beauty Formula:** Smart 8-Free formula—no ammonia, parabens, PPD, or harsh chemicals—perfect for sensitive scalps and conscious consumers.
- • **Nourishing Hair Care:** Infused with keratin, argan oil, and ginseng root extract to strengthen, hydrate, and add radiant shine while coloring.
- • **Flawless Gray Coverage:** Achieve multi-dimensional, natural-looking color that covers every strand of gray with precision and longevity.
- • **Trusted & Ethical Brand:** Madison Reed stands for courage, trust, and love—luxurious hair color with a conscience that millennials can proudly support.
- • **Salon-Quality Results at Home:** Complete kit with everything you need—color, activator, gloves, shampoo & conditioner—for a professional finish without the salon price or wait.

## Overview

Madison Reed Radiant Hair Color Kit in Dark Ash Brown offers permanent, ammonia-free hair dye with 100% gray coverage. Enriched with keratin, argan oil, and ginseng root extract, it nourishes hair while delivering multi-tonal, natural-looking color. The all-in-one kit includes color, activator, protective gloves, and color-protecting shampoo and conditioner, ensuring salon-quality results at home. Dermatologist tested and free from 8 harsh chemicals, it’s designed for health-conscious users seeking vibrant, long-lasting color without compromise.

## Description

Madison Reed Radiant Hair Color delivers gorgeous, lasting, high-quality hair color with 100% gray coverage. Made with ingredients you can feel good about, this is the first ever Smart 8-Free permanent hair color, free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Enriched with hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair. For best results, stay within two shades of your natural color.

Review: Love this Light Ash Brown formula. My hair is "grey" (actually white now) and this ammonia free color covers my grey completely. What I really like is that the color lasts much longer than other ammonia free colors I have tried. Many ash brown ammonia free products use henna in the formula which results in red or brassy undertones. This product stays smokey (ash) even when color starts to fade. This product is gentle on the hair and scalp, more so than other ammonia-free hair color products I have used. No itchy bumps on scalp with this product and longer lasting results. Although Madison Reed is twice the cost, it is well worth the money.
Review: Really good but bleeds. I recently did the color on my hair and let it sit for 40 minutes to ensure a deep color in my hair. I did not bleach it and just put it on a medium brown hair and it's perfect. It bleeds when i wash it and i wash my hair pretty often. The dye makes my hair feel a little dry but thats expected with any permanent dyes, just use a hair mask or deep conditioner after. But the color stayed in well! Would recommend to anyone wanting a burgundy hair tint to darker hair colors! The first picture is initially after dying and drying it and the second is after a week with washes every 2-3 days.

## Features

- HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair—it has been shown to actually improve the condition of your hair according to an independent clinical study.
- KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free.
- LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results —never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades.
- INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet.
- ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values—everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BJ38TVBP |
| ASIN  | B0BJ38TVBP |
| Best Sellers Rank | #114,960 in Beauty ( See Top 100 in Beauty ) #1,491 in Permanent Hair Color |
| Customer reviews | 4.0 4.0 out of 5 stars (723) |
| Date First Available  | 24 February 2024 |
| Manufacturer | Madison Reed |
| Manufacturer  | Madison Reed |
| Product Dimensions | 12.7 x 6.35 x 20.32 cm; 322 g |
| Product Dimensions  | 12.7 x 6.35 x 20.32 cm; 322 g |

## Product Details

- **Brand:** Madison Reed
- **Colour:** 5NA - Torino Brown
- **Item form:** Cream
- **Package information:** Box

## Images

![Radiant Hair Color Kit, Dark Ash Brown for 100% Gray Coverage, Ammonia-Free, 5NA Torino Brown, Permanent Hair Dye, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/81iNlmWdVxL.jpg)

## Questions & Answers

**Q: Who is permanent hair color best for?**
A: Ideal for anyone seeking 100% gray coverage, long-lasting color, or a new look. Delivers multi-tonal, natural results that transform or maintain your shade.

**Q: How do I choose the best shade for me?**
A: Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade.

**Q: How long does it last & how often should I color?**
A: Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant.

**Q: What if I have stubborn grays?**
A: Choose Knockout Collection shades (NNN/NNA) with extra pigment. For resistant grays, process 45 minutes instead of 35.

**Q: Can this lighten my existing hair color?**
A: Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by T***M on 29 December 2025*

Love this Light Ash Brown formula. My hair is "grey" (actually white now) and this ammonia free color covers my grey completely. What I really like is that the color lasts much longer than other ammonia free colors I have tried. Many ash brown ammonia free products use henna in the formula which results in red or brassy undertones. This product stays smokey (ash) even when color starts to fade. This product is gentle on the hair and scalp, more so than other ammonia-free hair color products I have used. No itchy bumps on scalp with this product and longer lasting results. Although Madison Reed is twice the cost, it is well worth the money.

### ⭐⭐⭐⭐ Review
*by M***A on 12 November 2025*

Really good but bleeds. I recently did the color on my hair and let it sit for 40 minutes to ensure a deep color in my hair. I did not bleach it and just put it on a medium brown hair and it's perfect. It bleeds when i wash it and i wash my hair pretty often. The dye makes my hair feel a little dry but thats expected with any permanent dyes, just use a hair mask or deep conditioner after. But the color stayed in well! Would recommend to anyone wanting a burgundy hair tint to darker hair colors! The first picture is initially after dying and drying it and the second is after a week with washes every 2-3 days.

### ⭐⭐⭐⭐ Review
*by G***G on 20 October 2025*

I've been dying my hair for YEARS with box dye and more professional dyed from beauty supply stores and this is definitely one of my new favorites. The extras in the kit like the stain remover and barrier are super nice to have, and the color is PERFECT. It also left my hair feeling so much nicer, and it still does. However i have some pretty stubborn greys all along my roots and they're starting to show again after about two weeks, which is a bummer. I don't know if any dye exists that can help me with that tbh. I bought it on sale, it's hard to justify for $35 if i have to touch up my roots that often but if I didn't have greys it'd be perfect.

## Frequently Bought Together

- Madison Reed Radiant Hair Color Kit | 5NA Dark Ash Brown (Torino Brown) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging May Vary) 1 Pack
- Madison Reed Root Perfection Permanent Root Touch Up, Dark Brown 5N Calabria, 10 Minutes for 100% Gray Root Coverage, Ammonia-Free Hair Dye, Two Applications
- Madison Reed Color Reviving Gloss, Espresso - Brown, Semi-Permanent Hair Dye, Enhances Hair Color & Corrects Tone, Adds Brilliant Shine, Keratin & Argan Oil, 4 Fl Oz (118 mL)

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*Product available on Desertcart Slovakia*
*Store origin: SK*
*Last updated: 2026-01-24*