Seven Generations, Perfect Dose Original Detergent without Fragrances, Highly Concentrated Liquid Detergent, with Automatic Dosing Function for 66 Laundry Loads, 683 ml, Pack of 1

It’s hard to believe that you need so little detergent to do such a great job of cleaning your laundry, but this product proves how much extra packaging most laundry detergents waste. They should all be this super-concentrated! The bottle dispenses just the right amount with one squeeze. It has no artificial colours or fragrances, and is safe for sensitive skin. It does a great job of cleaning, and leaves my laundry smelling fresh and soft. I only use cold water and have noticed no difference in cleaning power. It is low sudsing, which makes it excellent for use in high-efficiency, side-loading machines. All this, and the reduced packaging is better for the environment. Win-win-win all around!

I've always loved their products, but more than ever now that I found this. It is perfect for laundering my bike clothes, there is nothing in it that will harm lycra or shorten the lifespan of these quality clothes. It's gentle in terms of no brighteners, no fragrance, no nasty stuff, but also strong at cleaning. That is the perfect balance. You can spend twice as much for fancy detergents for workout clothes, literally twice as much. This detergent has everything you need and nothing that you don't need. It's every bit as good, maybe better than the expensive custom detergents, because those often have fragrance which is bad for elastic and lycra! This is much better, and such a better value for the money. Clothes come out clean and soft. And unharmed.

Love the detergent as well as the unique dispensing function. Gets my clothes clean, and the scented versions aren’t overly scented. I like the lavender. Environmental considerations: concentrated so smaller container (60% less plastic, weighs less, takes up less space) and 50% less water to produce; 98% plant based.

I have used other plant-based laundry detergents in the past, but Seventh Generation definitely surpasses them. It is ultra concentrated, so a small bottle lasts a very long time. It is good for sensitive skin and gets the clothes very clean. It leaves behind no heavy perfumes. Though a small bottle may seem like more costly than other brands, you are not paying for water and a small bottle like this will last at least 3 months if not more. I highly recommend it for those who are environmentally conscious.

This detergent is effective in cleaning, but is unscented and gentle. Have found it to be gentle enough even for a baby’s clothes, without any issues. The bottle is handy for measuring how much detergent to use, although I typically use more than one squirt per load. It is concentrated, so even though the bottle looks small, there are a lot of loads in there. Would recommend.