Isn’t this over priced???

A 10lb bag for $6.96? No, it's not over priced. Cheaper than I've seen it in stores. (I've heard rumors that prices change frequently on Amazon, though)

The ad states 2lb and the picture is of a 5lb bag, which is true??

Right. I thought I was getting a 5lb bag like the picture. Instead I got 12 2 pound bags. I gave some flour to friends and actually I like the smaller bags.

Is this flour never bromated?

That is correct, King Arthur flours are never bleached or bromated. Happy baking! Kat@KAF

Is this good for a flaky tender pie crust? No luck with my pie crust using walmart's unbleached flour. Use plenty of cold fat, but just not flaky

We've had great success using our All-Purpose Flour to make a flaky pie crust! While good ingredients always matter, flakiness more often has to do with the technique used to measure flour, cut the fat into the flour, bring the dough together, etc. For a few helpful hints, check out our Complete Guide to Perfect Pie Crust: http://bit.ly/2xyhdtk or give our free Baker's Hotline a call at 855-371-BAKE. Happy baking! Mollie@KAF

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