In 1983, Casio launched the shock-resistant G-SHOCK. This product is a result of shattering the idea that watches are fragile jewelry and need to be handled with care, and Casio engineers challenged to create the world's toughest timepieces. Using a triple protection design for the parts, modules and cases, we offer a groundbreaking new type of watch that is unaffected by strong shocks and shakes. Its practicality was immediately recognized, and the distinctive appearance that embodies its functionality gained tremendous popularity, resulting in explosive sales in the early 1990s. As soon as G-SHOCK adopted various new sensors, solar-powered radio control technology (description below), and new materials for improved durability. By always utilizing the latest technology and transcending the traditional thinking about timepieces, the G-SHOCK brand has become Casio's flagship timepiece product
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