Clairol Natural Instincts Semi-Permanent 5R Medium Auburn Cinnaberry, Pack of 1

Love it so far! Simple and fast. Just what I was looking for.

I only use Clairol Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn Hair Color for 20 years. It leaves my hair a beautiful shade of auburn that I haven’t found with other brands. It’s very easy to apply and rinse out after 25 minutes. After I use the conditioner that comes with the kit, my hair doesn’t have any frizz, not damaged and it’s shiny and soft.

I really love this color, it’s beautiful! I mixed it with a light brown and it gave me such a gorgeous shade. It leaves my hair feeling soft and hydrated, and it’s super easy to apply

I love this color and I can't get it anywhere else but on Amazon. People have something against red hair, I guess. Anyway, it has no ammonia, so you won't asphyxiate in the bathroom while you're using the product. It is super easy to use, and over the years, I have become adept enough that I no longer have purple splotches all over the bathroom wall.

First, let me say some of this is my fault for not doing my due diligence about what Demi permanent means. As soon as I started applying it, I knew something was wrong. It was runny. That’s what made me google to see what this hair color was because it was obviously not the consistency of a permanent hair color. I’m so glad I bought two of them! There wasn’t enough in the bottle to even do half of my head. Now, the end result is I have to go to work tomorrow with gray hair. This was all for nothing.