--- product_id: 865810 title: "AVEDA Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight Hair Styling Clay | 92% Naturally Derived*, 2.5 Ounce" brand: "aveda" price: "€ 71.75" currency: EUR in_stock: true category: "Aveda" url: https://www.desertcart.sk/products/865810-aveda-men-pure-formance-grooming-clay-strong-pliable-hold-matte store_origin: SK region: Slovakia --- # 92% naturally derived formula Strong, pliable hold Matte, non-shiny finish AVEDA Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight Hair Styling Clay | 92% Naturally Derived*, 2.5 Ounce **Brand:** aveda **Price:** € 71.75 **Availability:** ✅ In Stock ## Summary > 🌿 Elevate your grooming game with nature-powered hold and style that speaks success. ## Quick Answers - **What is this?** AVEDA Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight Hair Styling Clay | 92% Naturally Derived*, 2.5 Ounce by aveda - **How much does it cost?** € 71.75 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/865810-aveda-men-pure-formance-grooming-clay-strong-pliable-hold-matte) ## Best For - aveda enthusiasts ## Why This Product - Trusted aveda brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Clean, Matte Finish:** Achieve a sophisticated, shine-free look that signals effortless professionalism and modern style. - • **Powerful All-Day Hold:** Lock in your style with a strong yet flexible grip that lasts from morning meetings to after-hours events. - • **Lightweight & Breathable:** Feel the freedom of a non-greasy, feather-light formula that lets your hair move naturally without buildup. - • **Conscious Grooming Choice:** 92% naturally derived, vegan, cruelty-free, and B Corp certified—style with purpose and pride. - • **Versatile Styling Control:** Perfect for all hair types and lengths, whether you prefer finger styling or a precise comb finish. ## Overview Aveda Men Pure-Formance Grooming Clay is a 2.5 oz lightweight styling clay offering strong, pliable hold with a matte finish. Formulated with 92% naturally derived ingredients, it is vegan, cruelty-free, and free from harsh chemicals. Designed for all hair types, it provides texture and control without shine or buildup, making it a top choice for men seeking a clean, professional look with a conscious edge. ## Description Aveda Men Pure-Formance Grooming Clay is a versatile multitasking grooming product that will become a must-have in your routine. Its 92% naturally derived* formula adds texture and strong pliable hold without adding shine, and the lightweight formula provides the control you need to create any style—with a comb or your fingers. Formulated without: Animal-Derived Ingredients, Mineral Oil, SLS, SLES, Synthetic Fragrance, Parabens, Phthalates, Petrolatum, Paraffin, and Formaldehyde Donors. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream, and a variety of styling pastes, gels, and pomades for all hair types. *Per ISO 16128 standard. From plants, non-petroleum minerals, and/or water. ## Features - Strong Hold Hair Styling Clay for Men: Aveda Men Pure-Formance Grooming Clay gives hair maximum hold with a matte finish. - Lightweight Formula: Grooming Clay adds texture and hold without shine and allows you to create and control your style, whether you use a comb or your fingers. - Discover Aveda Men Pure-Formance: Our men’s hair care line includes shampoo and conditioner, Shave Cream, Thickening Paste, and so much more, all designed for men’s hair. - How to Use: Work a small amount between palms and apply evenly through damp or dry hair. - Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B002CMLS0A | | ASIN | B002CMLS0A | | Best Sellers Rank | #4,440 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8 in Hair Styling Clays | | Brand Name | AVEDA | | Customer Reviews | 4.7 4.7 out of 5 stars (2,710) | | Global Trade Identification Number | 00018084851036, 00018084851289, 00827110681321, 00885892434566 | | Hair Type | All | | Item Form | Clay | | Item Volume | 75 ml | | Item Weight | 132 g | | Item model number | E001-19P-006206 | | Liquid Volume | 75 ml | | Manufacturer | Aveda | | Manufacturer | Aveda | | Material Type Free | Cruelty Free | | Number of Items | 1 | | Product Benefits | Gives strong, pliable hold. | | Product Dimensions | 2.95 x 2.87 x 1.61 inches; 4.66 ounces | | Scent Name | Citrus, Lavender | | UPC | 018084851036 | | UPC | 018084851036 | | Unit Count | 2.5 Ounce | ## Product Details - **Hair Type:** All - **Liquid Volume:** 75 ml - **Material Type Free:** Cruelty Free - **Product Benefits:** Gives strong, pliable hold. - **Scent:** Citrus, Lavender ## Images ![AVEDA Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight Hair Styling Clay | 92% Naturally Derived*, 2.5 Ounce - Image 1](https://m.media-amazon.com/images/I/61x2yW94hRL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: What are the key benefits of Aveda Men Pure-Formance Grooming Clay?** A: It provides a strong yet pliable hold with a matte finish. The lightweight formula adds texture, allowing you to create a variety of styles. **Q: What hair types does Aveda Men Pure-Formance Grooming Clay work best for?** A: It works for all hair types and is particularly good at creating textured, natural looking styles. **Q: How do I use Aveda Men Pure-Formance Grooming Clay?** A: Work a small amount of the clay between your palms and apply it evenly through damp or dry hair. Use your fingers or a comb to create your desired style. **Q: What products should I pair with Aveda Men Pure-Formance Grooming Clay?** A: This grooming clay can be paired with other Aveda Men Pure-Formance products, such as the shampoo and conditioner, for a complete hair care regimen. For a firm hold that lasts, it can be used with Control Force Firm Hold Hair Spray. ## Frequently Bought Together - Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce - Aveda Men Pure-Formance Grooming Cream | Medium Hold | Adds Moisture and Shine, 4.2 Fl Oz - Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sk/products/865810-aveda-men-pure-formance-grooming-clay-strong-pliable-hold-matte](https://www.desertcart.sk/products/865810-aveda-men-pure-formance-grooming-clay-strong-pliable-hold-matte) --- *Product available on Desertcart Slovakia* *Store origin: SK* *Last updated: 2026-10-03*