--- product_id: 8679260 title: "Neurogastronomy: How the Brain Creates Flavor and Why It Matters" price: "€ 43.73" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.sk/products/8679260-neurogastronomy-how-the-brain-creates-flavor-and-why-it-matters store_origin: SK region: Slovakia --- # Neurogastronomy: How the Brain Creates Flavor and Why It Matters **Price:** € 43.73 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Neurogastronomy: How the Brain Creates Flavor and Why It Matters - **How much does it cost?** € 43.73 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sk](https://www.desertcart.sk/products/8679260-neurogastronomy-how-the-brain-creates-flavor-and-why-it-matters) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception of flavor. Shepherd then considers the impact of the flavor system on contemporary social, behavioral, and medical issues. He analyzes flavor's engagement with the brain regions that control emotion, food preferences, and cravings, and he even devotes a section to food's role in drug addiction and, building on Marcel Proust's iconic tale of the madeleine, its ability to evoke deep memories. Shepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness. Everyone from casual diners and ardent foodies to wine critics, chefs, scholars, and researchers will delight in Shepherd's fascinating, scientific-gastronomic adventures. Review: I found this book so fascinating and enlightening - First of all, I should say that I am a chemist. However, my interest in the book was driven mainly by my lifelong passion for understanding how the sense of smell works. The book is not too technical for a layreader if your interested in the topic. It is filled with wonderful anecdotal stories from historical sources that link the technical concepts to simple understandings. Review: Fascinating technical book - This book explores our relationship with food in a different way than most. It takes a very scientific look at how our body processes things like scent from a detailed clinical perspective. While it is likely more technical than the average reader might be looking for, it is a terrific read and I'd recommend it to anyone looking for a deeper understanding if humans and our relationship with food. ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #760,724 in Books ( See Top 100 in Books ) #45 in Medical Experimental Psychology #52 in Medical Physiological Aspects of Psychology #63 in Popular Experimental Psychology | | Customer Reviews | 4.5 out of 5 stars 227 Reviews | ## Images ![Neurogastronomy: How the Brain Creates Flavor and Why It Matters - Image 1](https://m.media-amazon.com/images/I/510IKI7M-SL.jpg) ## Available Options This product comes in different **Media Language, Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ I found this book so fascinating and enlightening *by R***6 on October 28, 2022* First of all, I should say that I am a chemist. However, my interest in the book was driven mainly by my lifelong passion for understanding how the sense of smell works. The book is not too technical for a layreader if your interested in the topic. It is filled with wonderful anecdotal stories from historical sources that link the technical concepts to simple understandings. ### ⭐⭐⭐⭐⭐ Fascinating technical book *by M***S on January 27, 2013* This book explores our relationship with food in a different way than most. It takes a very scientific look at how our body processes things like scent from a detailed clinical perspective. While it is likely more technical than the average reader might be looking for, it is a terrific read and I'd recommend it to anyone looking for a deeper understanding if humans and our relationship with food. ### ⭐⭐⭐⭐ Excellent summary of current knowledge - but dense read *by R***N on March 25, 2013* I'm a molecular gastronomy geared chef and read this book to get new insights into ways to manipulate my diners' experiences. I was not disappointed. Shepherd does an excellent job of walking you through each step and train of thought that ultimately gets us to flavor, and yes, it is repetitive as Shepherd writes as I can only assume he teaches classes (start off with a summary, give new material, end with summary), but that repetition was useful for me as a practitioner trying to chew my way through very dense matter. Even some of the most basic knowledge has changed the way I now cook - for example, I questioned the role of oil based flavors v. water based flavors in extending flavor in my customers as they exhale after each bite. It is not a light read, and certainly not a read for someone with just a passing interest, but for people who want a deep understanding of the interaction between brain, body and food, this certainly will satiate your thirst for the subject. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sk/products/8679260-neurogastronomy-how-the-brain-creates-flavor-and-why-it-matters](https://www.desertcart.sk/products/8679260-neurogastronomy-how-the-brain-creates-flavor-and-why-it-matters) --- *Product available on Desertcart Slovakia* *Store origin: SK* *Last updated: 2026-09-07*