Wilton No-Taste Red Icing Color, 1 oz. - Red Food Coloring

I was finally able to get the red on my buttercream that I wanted for Valentine's Day. It took quite a bit, maybe 1/4 ounce for 2 cups of buttercream. I did pre-tint the frosting with a couple drops of pink gel coloring. I then used the microwave method where I microwaved for 10 seconds at a time, stirring between each microwave, until it got to this red color. Yes that will partially melt your buttercream, but just stick it back in the fridge for a few minutes and it will be fine (my rose is a little droopy here because I got impatient). There is no taste at all, unlike Americolor or Wilton's other reds. Very happy!

This gel worked beautifully for making red velvet cake. A little goes a long way, the color is super potent. It did not change the consistency of my cake, since it wasnt a liquid. Would purchase again.

Product did exactly what was promised. We created a beautifully-brilliant red-frosted cake with only the taste of the buttercream frosting coming through. Guests were wowed by the taste of the cakes and their color.

Flavorless, good gel and very bright color. It's obvious why this is the color of choice in professional bakeries.

It was the perfect color to add to any frosting, keep in mind that the lighter frosting may have more of a pastel red, and thicker frosting is more vibrant.

This red is harder to find in stores so was delighted to see it here for a reasonable price and fast shipping. Was fresh, not expired.

A great investment for red velvet cake lovers like myself 😋

Great product that has great red color with no aftertaste