Why did this go from $12.99 in July to $20. in Oct???

The price is constantly rising! It went from $26 in January 2022, to $30 in September 2022. Now $37 in November 2022.

Is the product vegan?

No, this product contains animal gelatin. I have contacted Nature's Way and they confirmed, that only Gummy products which doesn't contain gelatin. Further you can check their answer below for Women's formula : https://www.amazon.com/ask/questions/Tx3AUK4SQRD9LLD/ref=ask_ql_ql_al_hza

does this product contain vitamin K?

Yes, it has vitamin K1 (as phytonadione) 80mcg 100% daily value.

Does this product include soy?

Just read the ingredients label. Couldn’t find soy. So I would say no.

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💥 Elevate your daily grind with Nature’s Way Alive! – where potency meets pure power.

ULTRA POTENT DAILY BOOST - Over 200% DV of essential vitamins fuels your day with precision.
CLEAN CONSCIOUS FORMULA - Gluten-free, no artificial colors—because your health deserves purity.
PLANT POWERED PERFORMANCE - 7 targeted blends including Energy & Endurance and Cardio for holistic vitality.
METHYLATED B 12 ENERGY CATALYST - Active B12 form ensures maximum absorption and sustained energy release.
COMPREHENSIVE MENS HEALTH SUPPORT - Supports heart, muscle, eye, bone, and immune function for peak performance.

Nature's Way Alive! Men's Daily Ultra Multivitamin delivers a high-potency formula with 200% or more Daily Value of 12 essential vitamins and minerals, including methylated B12 for superior energy metabolism. Featuring 7 plant-based nutrient blends such as Energy & Endurance and Cardio, this gluten-free supplement supports heart, muscle, eye, bone, and immune health without artificial colors, designed specifically for the active modern man.

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