James H. GilmoreThe Geek Squad Guide to World Domination: A Case for the Experience Economy

Description

Product Description This interactive DVD-ROM case study of the Geek Squad provides a multimedia resource for anyone who wants to learn to stage compelling experiences. Using a rich mix of more than 80 minutes of educational and entertaining video segments, interactive features, and downloadable content, the Geek Squad Guide to World Domination includes: Sixteen video segments with Robert Stephens, founder of the Geek Squad Nine video segments with Jim Gilmore, co-author of the business best-seller The Experience Economy A four-step methodology for designing themed experiences Chapter 3 of The Experience Economy (addressing theming) A personal invitation from Robert Stephens to help him solve actual business challenges he faces at the Geek Squad Assignment questions (for educators or consultants)A must-have resource for understanding the nature of great experiences, the Geek Squad case study is filled with thoughtful real-world examples, key insights from both Robert Stephens and Jim Gilmore, and a host of provocations for guiding your own experience design and development efforts. About the Actor James H. Gilmore is a Batten Fellow and Visiting Lecturer at the Darden School of Business at the University of Virginia. He is coauthor of the business best-seller The Experience Economy: Work Is Theatre & Every Business a Stage and Authenticity: What Consumers Really Want. Robert Stephens is founder and Chief Geek of The Geek Squad. Now part of Best Buy, the Geek Squad has more than 20,000 computer support agents worldwide.. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); About the Director Gosia Glinska is a senior researcher at Darden's Batten Institute and author of numerous business case studies, including one she developed with Jim Collins, The Good to Great Experience; a companion to the best seller, Good to Great. Marian Chapman Moore is a Professor of Business Administration at the Darden School of Business, where she teaches marketing. See more