Bringing a Hardware Product to Market: Navigating the Wild Ride from Concept to Mass Production Paperback – February 21, 2015

Wow, finally someone who understands the unique challenges of creating an MVP for a physical hardware product! All these Yahoo entrepreneurship organizations in Austin ,Texas are clueless about the time and resources required. The author has elucidated in a very short volume a formalized approach to the daunting undertaking of taking a potentially useful physical prototype into the marketplace.The book should be required reading for ALL senior engineering capstone teams, whatever their discipline, I will make it so with all my future ones, especially ME and Manufacturing Engineering.It is an unfortunate reality that the focus of startups in the US has been on software, as it tends to be the fastest route to profitability for the INVESTORS. Read this book and become familiar with the formalized steps to develop a physical and tangible commercial product. Knowledge of the expertise and time requirements force you to plan accordingly or anticipate a total failure of product launch, this is not about correcting software bugs with strokes of a keystroke, but taking a useful prototype beyond its crude form and into the hands of consumers. Every startup is not just about software as media hype would imply and the author shares many pearls of wisdom succinctly without rambling.My only major criticism is that the Kindle has terrible resolution of many diagrams, they only get fuzzy when magnified. I hope the author can establish a companion website to provide these figures and more case studies of successful AND unsuccessful physical product startups as failures provide great insights as well.Christopher Stanford, P.E.Austin, TX

The book provides a good summary of the hardware product development process. The process presented is quite general, but provides a sufficient introduction to a novice in hardware development.This book is good as an introduction to provide a high level understanding of what to expect in hardware product development. If you're looking for detailed tools and techniques, this isn't for you.

I honestly was expecting a heftier book with more insights into the process of bringing hardware product to market, but maybe the process is just that simple that it only needs the 70 pages of material. Anyway, I would read it if you're a novice.

Simplified prioritized step by step process for innovators of all kinds. She simplifies the understanding of the process to launch a startup involving the innovation of any hardware related product. Moreover, her process can be applied to any startup. Key concepts? Primary Research is key.

Great book to have a panorama of the whole odyssey of the Hardware world, what this means, its phases, and what is required to play it. Short and easy to read. Even more if you have a business background.

Awesome tips, though could be more versatile in terms of types of hardware products discussed.

A quick read that provides a good foundation on hardware product development. The book has a practical style that I really enjoyed. I think it should be required reading for all hardware entrepreneurs.

Clear and concise description of the product development process, with a few salient tips along the way. Very quick read to get up to speed on methodology and terminology in an hour.

This is a great guide to give you an overview of hardware manufacturing and a process to do it successfully. A second book that combines in with Agile with detailed examples would be amazing.

Interesting read