Who is permanent hair color best for?

Ideal for anyone seeking 100% gray coverage, long-lasting color, or a new look. Delivers multi-tonal, natural results that transform or maintain your shade.

How do I choose the best shade for me?

Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade.

How long does it last & how often should I color?

Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant.

What if I have stubborn grays?

Choose Knockout Collection shades (NNN/NNA) with extra pigment. For resistant grays, process 45 minutes instead of 35.

Can this lighten my existing hair color?

Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar.

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Description

💜 Color boldly, care deeply — your hair’s new best friend!

100 GRAY COVERAGE - Specifically formulated to cover gray hair flawlessly with rich, lasting pigment.
NOURISH WHILE YOU COLOR - Infused with keratin, argan oil, and ginseng root extract for healthier, shinier hair post-color.
CLEAN CONSCIOUS FORMULA - Free from ammonia, PPD, parabens, and other harsh chemicals—safe for you and the planet.
COMPLETE KIT FOR CONFIDENCE - Includes everything from gloves to color-protecting shampoo for a flawless, mess-free application.
SALON QUALITY COLOR AT HOME - Achieve multi-dimensional, natural-looking tones without the salon price or hassle.

Madison Reed Radiant Hair Color Kit in 4VR Darkest Cool Sangria offers salon-quality, permanent hair dye with 100% gray coverage. This ammonia-free, PPD-free formula is enriched with keratin, argan oil, and ginseng root extract to nourish hair while delivering vibrant, multi-tonal color. The comprehensive kit includes all essentials for an easy, professional at-home coloring experience, crafted with cruelty-free and clean beauty standards.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

€ 135.02

Duties & taxes incl.

Slovakiastore

Free Returns

30 daysfor PRO membership users

15 dayswithout membership

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

View all Trustpilot reviews

Manufacturer	Madison Reed
Item Weight	1.59 pounds
Package Dimensions	8.23 x 5.28 x 5.28 inches
Country of Origin	USA
Size	12.8 Fl Oz (Pack of 2)
Color	4VR - Volterra Amethyst
Special Features	Not Tested On Animals
Included Components	Customized Instructions, Color Protecting Shampoo and Conditioner, Radiant Cream Color, Conditioing Color Activator, and Barrier Cream, Cleansing Wipes, Protective Cap, and Gloves
Batteries Required?	No

Madison Reed Radiant Hair Color Kit | 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging Varies) 2 Pack

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