Why such a big mark down from the original price ?

Invicta is a markup brand. If you were to buy a watch from their site. You would be hit with many discounts/promo codes to lower the cost to a fraction of the original so you feel like you’re getting a deal when your really paying what’s its worth.

Is this a real invicta or clone?

Oh it's very real!! Awesome watch!

Is this a joke? $995 for an Invicta?

Invicta MSRPs shown on their web site are grossly inflated compared to Amazon or most dealer's prices. If interested in an Invicta, or many other watches, look around for the best current sale price.

Looking for anyones opinion on the durability and longevity?

For the record im not a watch nerd. Im just a dude who likes cool looking watches. I do own multiple Invicta watches. Im quite fond of them. They usually look great, feel great and fit great. The movement in this watch is the NH35. It’s made by seiko. From what YouTube and watch nerds say, this movement is pretty baller. It’s been around for ever. It’s a great plat form. No its not Rolex. But for us commoners this movement is very nice, solid and proven. So your good in the movement department. The watch it’s self is aesthetically pleasing. The red and blue pop the stainless steel looks great. But the band is a huge turd. It’s the worst example I have experienced from invicta. It’s the worst jubilee style watch band I have from them. It rattles, it’s hollow it feels cheap. That’s my biggest problem. The band is a cheap turd. The rest of the watch is everything that I expect from invicta. At this price point. From what the internet says. This a great buy because of the movement. Hope this helps you. Have a good one