Strategic Brand Management | Fifth Edition | By Pearson

The shipment is quick and the book has a whole set of knowledge on the branding. Great read

Value for money

This is the best book for aspirants who are interested in Brand Management. There should be no doubt for buying this book.This book is a must buy.....

I bought the kindle edition with an anticipation of an ease of reading and navigation. Alas, it is anything but. There are no content links. You will have to manually put in the page number to go to a particular page. And wait, this page number is not what you see in the content page. Because in this Kindle edition, Page 1 is the cover page and continuous pagination is followed. So if you want to go to the content page, it could be page 9 on the kindle.The print edition has very small print size, so it is tough to read it. I am dependent on the Kindle edition because howsoever little, I can at least increase the font size. Else, the Kindle edition is a pain to handle.

Very good book, i love it.