The Art of SEO 3e: Mastering Search Engine Optimization

Very useful if a bit dated, needs new edition

Prompt dispatch. Excellent presentation. You can easily become a Master with this book. Explains everything, even history that helps you understand better algorithms and how the search engine works.

Although this is a good, advanced book on the subject, it's badly in need of a refresh as there is quite a lot of out of date information which could lead you down the wrong path if you're not aware of it. I'd definitely recommend reading a good, up to date book on the subject, i.e., SEO for Dummies (check the edition number and publication date) before you read this book. This will help you spot unfamiliar passages so you can do a quick cross check or web search to see if the information is out of date or not.

The only SEO book that you will ever need, totally worth the investment. 903 pages of information, covering all aspects of the topic.

Great reference for anyone struggling with SEO.

Great book, with a lot of great data supported by even better sources.

nice

I'll start by saying I've been working within the SEO industry for roughly four years now so I wasn't coming into this book clueless of where to start. After finishing it however, I can safely say that I have learned nothing new that I can add to my skill set. This isn't necessarily a massive gripe however as I still feel that it's incredibly useful resource as a whole if used as a point of reference. But if you've had any training or experience with SEO you'll likely find very little of it's contents of real practical value.