After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90's (Plume) Paperback – September 1, 1990

Great read to help understand the LGBTQ thought process. It is not an accurate assessment of how all followers of Christ think but it provides a way for us to begin to dismantle the lies that have plaqued both communities

Ever wonder how your disagreement with homosexuals turned you into a bigot and a hatemonger? Read this and discover how Kirk & Madsen used slick Madison Avenue marketing and the latest in psychological warfare to jam homosexuality down the throat of a resistant, but naive American population.

Wow....the manifesto to the LGBT movement and how America has been brainwashed by the LGBT community.

"The first order of business is desensitization of the American public concerning gays and gay rights. To desensitize the public is to help it view homosexuality with indifference instead of with keen emotion. Ideally, we would have straights register differences in sexual preference the way they register different tastes for ice cream or sports games: she likes strawberry and I like vanilla; he follows baseball and I follow football. No big deal." - Marshall KirkA truly enlightening look at the strategy of the immoral minority to unashamedly transform the collective morality America.

It was recommended to me by a friend for how interesting a concept it was, and as it being an example of how the advertising industry tries to manipulate how people think and feel. I was hoping it would be written well, as at least one of the authors went to Harvard. Not so much.Really pricey, and not worth it.The one interesting chapter is of photographs of some of the campaigns. Wow.

Item as described and received in a timely manner. AA++

Interesting.

I have kept tabs on the militant homosexual movement since the mid 1970s, shortly after they used strongarm tactics to force the American Psychiatric Assn to change their views on homosexuality as a mental condition, through threats and intimidation. I did notice in the 1990s they changed their tactics from shock to smooth propaganda. They actually borrowed techniques from Communist Chinese brainwashing, and as we can see, it worked on most naive Americans.I have noticed that often, homosexuals react very emotionally and violently whenever someone so much as questions their views on this issue. This is part of a planned strategy to cow others into acquiesence.This book plainly exposes their psychological agenda for the rest of us, though I'm sure that was not the intent of the author. I highly recommend this book for those who want to understand why militant homosexual act as they do.

This book displays the talent of two marketing gurus who strategized to sell the American culture an acceptance of homosexuality as a new norm.

This is a very hard book to read. The authors hate(d?) other people, with a deep, bitter hate that comes through on almost every line. There is nothing too bad to say or do about anyone who does not share their vice. Other people are just "straights", and are to be treated as cattle, to be abused, insulted and manipulated in any way possible.I doubt that any sane person will be able to read more than a few pages without feeling sick. Few normal people will ever encounter such an attitude of self-centredness, of contempt for right and wrong, and determination to have their own way, to such an extreme degree. Most of us learn better from our mothers.The interest of the book is that it lays bare the strategy that gay lobbyists were to use, with the connivance and support of the left-wing establishment, to force their values upon a democratic society that regarded them with (evidently well-merited) disgust and distaste. It is basically a manual of how to corrupt a society. It could have been written by Goebbels, who would no doubt have appreciated it. The object in view is nothing; this is all about propaganda.The methods could only be used by people with no morals or principles whatsoever, of course. But it seems that the mass media is filled with just such people. Once you have read it, you will realise that these methods are being used everywhere.Scary, horrible, but worth being aware of.

A very informative book. It was boldly presented and did not pull any punches. A very clear strategy is laid out and presented.