Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

I like this brand a lot and won’t use any other. It’s always spot on with color, lasts a long time if you take care of your hair, no strong smell and it doesn’t make my hair frizzy. Try it it won’t disappoint. I highly recommend any color.

Quick background on my hair and I'm sorry that my review is very lengthy! :) My virgin hair is black/brown, 3/4th of my hair was virgin, with the last quarter of hair being a slightly reddish brown color from previous colorings. The length is at my mid back, and with semi thick hair. 1 bottle did the trick, did not need two. There was a fragrant pretreatment serum that you can apply to dry ends before applying the color which was very nice; something I don't see in a lot of other box dyes. The leave in conditioner smelled very nice as well and was very effective. My newly colored hair versus my virgin hair feels very similar. The ends are surpringly soft as well! When you mix the applications together, it first was orange, it alarmed me! But rest assured, the color will set into a dark red. If you want to go for a subtle look (dark red/black without light, then rich vibrant red shining during light/sunshine) then apply for 30 mins. If you want the red to show with light and more of it during light/sunshine, then apply the color for 45 mins. I applied it for 30 because that was the amount of time written on the instruction manual, but I wish I went for 45. It came out very red/black, but it did have such a gorgeous red coming through when my hair was exposed to any light source. Overall, I'm very pleased with the subtle look. But that's why it's unfortunately a 4 star and not a 5. It takes a while for the initial application to wash out of your hair, I washed it out for 15 mins and still had some red water coming out. Please be prepared to get at least one towel/rag/unwanted t-shirt stained. I read that this color keeps washing out of your hair so I was prepared for it, and the other reviews regarding that were correct. My old rag/towel was stained from wrapping my body with it when I first came out of the shower with slightly red water still coming out. Once I blow dried my hair, there were no other stains or color rubbing off onto anything. I slept with an old unwanted t-shirt covering my pillow case just as an extra precaution but there were no more stains. If you generally want a more lighter red on your hair, I recommend getting a different box due, or applying this color to naturally light colored hair, or hair previously colored to a lighter tone. My hair is very dark brown, basically black, and although I ended up liking the subtle look, if you are looking for bold colors to apply on Dark/Black Hair, I think this box dye might not be the best choice to provide such results. Again, I love the results, but the Noir part of this Ruby color, couldn't provide the rich red pigment onto my black hair. I wish you the best of luck!

Amazing color. I had a lot of gray hair and I got 100% coverage with this hair dye. I highly recommend this hair dye. I have before and after pictures see below.

It smells not too bad for coloring product. Also, this brand offers very good selection of the rare colors. I get so many compliments on my subtle, yet rare coloring of my hair (dark with wine hue in sun light). The color last long too.I've been self-dyeing my hair with this product every month (due to grey covering) and not seeing any damages of the hair.Not the cheapest product, but definitely worth it. I will be lost without.

This color is awesome and is hard to find in stores. Easy to use and is vibrant. It fades over time but works well.

My second buy. It covers your greys. And the look you get is beautiful.

I love this color for when we shift into the fall/winter months. The first week after doing my hair, it’s an adjustment since the color is very bold, but it wears nicely as the weeks go on. The pics I showed were a before and after. I tend to go lighter for spring/summer. I feel like the Schwarzkopf brand lasts awhile, grays are covered pretty well, and the colors are pretty vibrant. I figure since I don’t go blonde or do highlights, that it’s easier to do the color myself. Plus, I save like $125 doing it myself. Overall, very happy. Only downside, is you do need to be very careful to wash it all out after coloring. The white tank I wore last night has red on it- despite thinking I got it all before drying.

Latest Update: Please read the whole review, but I learned something new. I decided to dig through some reviews of others who got the rich caviar. Others also complained about some of the same things. Another poster mentioned that the creme came out white and then got darker later. That's what happened to mine, and my hair also came out almost black. Another poster said her product never developed past orange. I did think it was strange that the product stayed orange for so long. Another mentioned having allergic reactions, and never having had that before...My conclusion is that you might want to try buying it at the store first to see what it SHOULD look like. That way you can compare. I think there may have been some inconsistencies in production. I used to work for Joico so I am familiar with the manufacturing process of dyes, shampoos and so on.Here is my original review:Okay, I'm leaving this review off the first 2 boxes I bought.In general, I'm sensing some inconsistencies with this product.1. The first time I used this the color came out absolutely stunning. I literally had never seen a more gorgeous hair color/silk/shine in my life. It was nothing like the burgundies or purples you're used to. I don't think I had ever seen this particular color ever in my entire life. It was such a different shade of purple. It was breathtakingly beautiful (rich caviar). With that said, I got a massive allergic reaction to it the first time. I had never had a reaction in my entire life to any dye, and I've dyed my hair a lot..2. I let my hair grow out about 2 inches before coloring again so whatever color it's supposed to have should have shown perfectly at my roots. I did not have an allergic reaction this time, but the color came out MUCH blacker (soft black) and I can only see the color (purple) in the sun or if I lift my hair up to the light. When the light shines down on my hair you would have no idea that it's not soft black. I'm a little disappointed. I want that "rich caviar" color very much. I will try this one more time (later on when my roots grow out again), and if it doesn't work then I'll have to find something else with that same color.Notes: The color both times came out significantly darker than what's on the front of the box. I really don't understand why they use that image. The color is correct, but the tone in reality is much darker. I think I'd need blonde hair to achieve the color on the box, and I already have dark/soft-ash black hair naturally.Cons: The smell is horrific. Probably one of the worst smelling box dyes I've ever used.