Jack N’ Jill Natural Certified Kids Toothpaste – Fluoride-Free Toddler & Baby Toothpaste with 40% Xylitol, No Sugar, Suitable from 6 Months+, Flavour-Free, Pack of 1 (50g)

Yes, this might seem expensive compared to the £1 toothpaste from local shops, but this is about your children's oral health - invest now rather than dealing with problems later.As a parent, I can say this has been a game-changer.The natural, healthy ingredients give me complete peace of mind. With 40% xylitol and being fluoride-free, I know I'm giving my children something genuinely beneficial rather than just hoping standard toothpaste won't cause issues.But here's the real winner - the organic banana flavor is absolutely brilliant. My children actually WANT to brush their teeth now, which any parent will tell you is worth its weight in gold. No more battles at bedtime or morning routines. They genuinely enjoy the taste, which makes the whole experience so much easier.The fact that it's safe to swallow is another huge plus for toddlers who haven't quite mastered spitting yet (though obviously don't let them eat the whole tube!). This removes that constant worry about them swallowing toothpaste during brushing.Jack N' Jill clearly know what they're doing when it comes to children's oral care products. The quality is outstanding and I genuinely believe this will help my children's long-term dental health.I won't be switching to another toothpaste after discovering this. Sometimes paying a bit more for quality is absolutely worth it, especially when it comes to your children's health.

I chose this toothpaste because it’s fluoride free and organically certified. It contains 40% xylitol, which is great for supporting dental health. It’s free from sugar, SLS, colouring and artificial flavours, which makes it feel much safer. Suitable from 6 months and safe if swallowed a big reassurance for parents. The fact that it’s flavour free actually helped, as my child didn’t resist brushing. The 50g tube is small but lasts well with regular use. A clean, simple formula that stands out among kids’ toothpastes.

A gentle toothpaste that’s a hit with kids!I recently started using this toothpaste for my toddler, and it’s been a great choice. My daughter absolutely loves the flavor, which has made our tooth-brushing routine much easier. The organic banana taste is mild and sweet enough to appeal to little ones without being overpowering. It genuinely feels like a treat for her, and she’s actually excited to brush her teeth now—something I didn’t think I’d ever say!As a parent, I appreciate that it’s fluoride-free and sugar-free, giving me peace of mind that it’s safe for young children who haven’t quite mastered the art of spitting. The fact that it uses xylitol as a natural sweetener is a great bonus, too. It leaves her mouth feeling fresh without any artificial aftertaste.The texture is smooth and easy to apply to the brush, and I like that it doesn’t foam too much, which can be intimidating for babies and toddlers. With three tubes in the pack, it’s also a good value and ensures we’re stocked up for a while. If you’re looking for a toothpaste that’s safe, effective, and kid-approved, this one is worth trying.

All three of my children use this for their teeth. Excellent product and doesn’t contain any fluoride. It’s easy to use just peel the seal off and screw the lid back on. It has kept all my children’s teeth healthy and white. The flavours are great as well.

This Jack N’ Jill toothpaste is perfect for babies and toddlers. The banana flavor makes brushing fun, and my little one actually enjoys it. It’s fluoride-free and organic, which gives me peace of mind, and the texture is smooth enough for tiny mouths. The 50g tube lasts a while, and the sugar-free, xylitol-rich formula feels safe and gentle. Overall, a reliable choice for establishing healthy brushing habits early on. Only thing, costs a little more as opposed to competitors.

Brilliant toothpaste and fluoride free! Kids like the taste!

Reliable and tastes great—my kids love it. It's fluoride-free, which is a huge plus.

Natural fluoride free toothpaste. My son loves it. Great product.