Why is this $5.99 at whole foods and $11.59 on amazon? i just bought this coconut water yesterday. maybe i'm just missing something.

I buy it here in Lake Arrowhead(Blue Jay, actually) for $5.99 at Jensens. Sometimes it is on sale for $3.99.I am glad to discover that it is sold at Whole Foods for $5.99. I can now purchase it when I visit family up north!

Is there a legit reason i would pay $31.99 for 14 cans of lacroix as opposed to getting 3 -12 packs for half the price?

Hi there, Please understand when you buy a 24 pack of 1 flavor you're getting the original case pack of the brand. This product that we offer is being exclusively repackaged and offered on Amazon only. We want to bring customers a Variety Pack of All Flavors so they can try each flavor. The company doesn't offer any variety packs. Therefore, the price will come out pretty higher as this includes additional labor of unpacking all flavors and remixing, as well as a custom made size box so the cans fits perfectly. We see that there is a demand, customers usually buy this variety pack only once and pay a bit more in order to try all flavors, and then reorder a 24 pack of the specific flavor they like for cheaper. And please also note that the Amazon fees for these items are very high since the weight a lot, our margin is very low. We pay a 15 dollar fee for this item or $20 for a 24 pack, this is before the product cost and packaging and labor cost. When you see a 24 pack for cheap it is usually sold by Amazon itself so the difference could be significant because they don't have the fee charges. However, we appreciate your point of view. Some customers feel it's appropriate for them to pay a one time higher price to try the flavors while others wouldn't do it. it's up to you, no one has to buy it :). But please understand us, as this is not price gauging or just unfair. We have no other choice if we want to offer this exclusive variety packs. Thank you very much for understanding. Stay Safe and Healthy! Behanav Beverage,

What does the "natural flavor" consist of?

from the lacroix website ''The flavors are derived from the natural essence oils extracted from the named fruit used in each of our LaCroix flavors. There are no sugars or artificial ingredients contained in, nor added to, these extracted flavors.''