Winner Takes All: Seven-and-a-half principles for winning bids, tenders and proposals

In this book, the author terms face to face client presentations as 'beauty parades.' He describes tendering as both a 'high energy experience' and a 'competitive influencing campaign,' whereby 'individual presenters transcend their own content.' In light of this, the book is most suited to those with a commercial mindset working in a commercial environment. It does contain bits of general useful information but portions of it would be considered contrived or cringeworthy in sectors that prioritise people over profit. This is not a complaint. The book is called 'Winner takes all' and you get what you pay for.

Ok, so maybe I’m a bit dull ;) Seriously though, this book is so engaging and compelling which is a tough ask in what is a pretty niche and maybe slightly dry subject. Scott’s extensive and relevant experience makes for a credible approach and by viewing things through a different lens, the result is a set of effective methodologies rather than a boring and detailed process or step-by-step guide. I’d definitely recommend this if you produce bid responses or run an organisation with teams who win business through competitive bidding processes.

Again Scott has shared great golden nuggets to apply on my bids.Amazing book to prepare pitches and improve your win rates.

Scott is a very special educator, with important messages about the huge power of writing well in business. The seamless movement of an idea from one brain to another.

If you are looking to develop your knowledge of tendering then this book is for you. Clear, easy to understand principles which can be applied to your tender response quickly and easily leading to high scoring, winning responses. Highly recommend!

This book delivers an excellent step by step guide. Simplifying the process and making your bids and proposals more engaging. I would highly recommend this book to experienced and new comers alike.If you get the opportunity to attend one of Scott's training days, this book will give you a head start in what to expect.

I really enjoyed this book. I was given it by my colleague and have found it so eye-opening.It's the first book in a long time that I've looked forward to reading on my commute. So many great tips, stories and examples of successes and failures within the proposal industry.I hope you decide to write a follow up someday!