Scramble: How agile strategy can build epic brands in record time Paperback – October 6, 2018

Marty Neumeier does it again. The ultimate case study and guide to efficient and impactful brand strategy for companies on the cusp of crisis.

My guess is: not many. But 'Scramble' was that for me- I read it in two sittings.I love Marty Neumier's work because it's simple, easy and entertaining to read, and immediately helpful.Is 'Scramble' perfect? Of course not. There are many oddly long and detailed descriptions about what everyone is eating throughout the book. I think he added them to include tangible details, but I did find myself rolling my eyes when the protagonist makes himself some very fancy breakfast for like three paragraphs.I think that more business books should take this tack, though. Our brains are hard-wired for story, and even if it's a sometimes slightly cheesy parable, I would rather read a book like this 100% of the time. And I remember it, too.Awesome book with an awesome framework and strategy that I'm using already with my clients. Thank you, Marty!

it's not a bad book, but Neumeier's older books definitely outshine his neuer(ha) books.I came from right after reading Zag. the 2 books are vastly different. Zag is a book filled with different ideas and references but is meant to be an easy read. It's structured well and provides clear guidance for entrepreneurs and designers.Scramble is the kind of business book Neumeier designed Zag to deviate from—1 idea, expanded into length chapters; vs multiple ideas, condensed into an easy digestible book.Scramble is a story. it's much similar to a memoire.Zag is more like a text book with the 1, 2, 3's on how to shift your design paradigm.While i do enjoy the imagery and the story telling from scramble I find it much harder to read than Zag. in a way if we r talking about "branding" this book is quite off brand for Neumeier. a worthy read nontheless

Marty Neumeier’s crafted a compelling story about a fictitious CEO who faces a directive from the company’s board of directors to create a turnaround plan for the business within five weeks or he’s out of a job.The book keeps you intrigued with many twists and turns, including a President of the United States who produces havoc and uncertainty in our country and the world (sound timely and familiar?).Scramble incorporates the five Qs of strategy along with five Ps of design thinking in a fast-paced story.While it’s fictional, the insights and lessons are valid in the real world now. They apply whether you're in the private, public, or nonprofit sectors. No matter if you're in a small, medium, or large business. And regardless of your role as a leader, board member, employee, consultant, or student.I highly recommend you read and learn how to Scramble.

This book is a great read. I’m not a big fan of business books, but as a designer I read them to get context for my work. The story in SCRAMBLE was a pleasure from beginning to end. It not only illustrates how design thinking makes magic at the product/service level, but also how it accelerates and electrifies business strategy. I came away with a better sense of how I could add value to a larger team of specialists. I think it’s symbolic that the remarkable CDO (Chief Design Officer) was an amateur magician. It would've been so cool to be in the that room!

The book is written as a fictional narrative. It is an animated story about how the leadership of a troubled company used design thinking and strategy toolkit to innovate a new direction for the company. The choice of approach makes this business book very accessible and insightful read. I almost felt as being part of the strategy process myself.

I really loved the design thinking frameworks (5Qs and 5Ps) he provided. They were very articulate and it was helpful to see how these parts played out in a real scenario. I see myself in David who started out as a creative but ended up in the business world. I recommend this to every current and aspiring CEO and innovators out there. This book went far beyond my expectations. Marty does a great job in making his ideology on agile strategy very digestible.

Idea of a fiction story was interesting but an intriguing read. Wish he would have spent more time going over the application of the principles and strategy, was disappointed in that aspect.