Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Kevin Keller is the authority in Branding. Great overview of the most important branding concepts

Arrived incredibly fast, especially before Christmas. The condition of the book was in line with the description. Happy to have the textbook for class. Thanks!

This is a phenomenal book with clear real world examples

Not only is text to speech disabled on the kindle version, but this textbook was digitized in a way that my phone's built in accessibility feature that reads phone text displays can't read. If you need text to speak, find this book another way as the kindle version is worthless for the vision impaired.

I received the book in perfect conditions

A good basic book

I buy several textbooks from Amazon for my classes usually because school bookstores will rip you off coming and going. This book was no different. Honestly, I didn't need it at all. Everything in it can be discovered on a scholarly search engine. The writing isn't particularly good, and nothing here is anything you can't find for free. Thank goodness it was cheap. (I got it just in case.)

Author chose publisher that restricts text to speech.