Arctic Fox Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4oz, Blue Jean)

I use this over my natural hair (light brown with lots of grey) with brilliant results!I shampoo and dry my hair before applying it with a brush. I leave it on for as long as possible (hours usually because I lose track of time) then rinse and condition well because the product has lots of protein in and can be quite drying.The 4oz bottle is more than enough for shoulder length hair and I can get almost 3 applications out of the 8oz bottle (which is a lot better value)Colour fades at the roots quite quickly for me and for my friends who use it, but stays in the lengths for AGES. I last used this almost three months ago and my hair still has a purple tinge to it.Sticks well and looks really vibrant on my greys (like glittery highlights). I love how rich the colour is when it's freshly done.Washes easily off your bathroom, and is easy to get off your skin too. Will cause purple rivulets down your face and body in the shower durung first few washes, but that scrubs off.While its fresh, the colour does transfer to clothes/fabrics (like pillowcases) and to skin easily (hello purple neck and shoulders!) but again, it washes out easily and doesn't make permanent stains.Much better product than Manic Panic or XL Live colours...very VERY worth the price tag

Best purple dye I have ever used!! The colour is so vibrant. I usually leave in overnight and add a healthy dose to my conditioner to keep it vibrant for longer. It had barely faded by the time i needed to do my roots. I found 1 bottle will cover shoulder length hair.It does stain everything easily but I found soaking in bleach will help remove any bath stains etc.

I've been wanting to try this brand for a long time however the shipping costs to the Uk etc was just too much. When I saw this for £16 last month I snapped up this along with the blue. I was quite surprised by the smell it's very grapey and pigment and consistency looked promising. I tend to dye purple over my blue hair however have to go over my bleached roots a few times as it doesn't stick this gave a gorgeous colour and stuck a lot better. Really impressed will only say not sure about the black bottle its hard to tell how much is left!

Delivers great colour, love the product and hope to buy again in the future. Thank you :)

Love the dye, been using it for years but the price has gotten insane.

I bought Arctic Fox's Periwinkle hair dye with high hopes (being a big fan of owner Kristen Leanne on YouTube). I have around level 8 bleach highlighted hair after fading from nearly platinum and decided to try a new dye to cover up the fading blonde while i let my roots grow out.I'd read a number of reviews saying the colour would only work properly on level 9 or 10 hair, however I was pleasently surprised at how the colour turned out. Considering I have 2-3 inch light brown roots and highlights instead of an all over bleach, the colour looked beautiful and close to how it has been marketed online. It came out a light blue with a shiny silver iridescent tone which I adore. It also smells amazing!2 weeks later and washing pretty much every other day, the colour has faded but a small amount of dye mixed with conditioned keeps the colour tone, and it still has a hint of the original dye smell which is great.I will definitely be buying this again when my hair needs a top up of colour!

Good colour on my dark brown hair. I wasn't expecting it to give me bright purple hair as I am dark to start with but it gave a nice dark purple tint that lasted quite a few weeks. Downside is that everytime I washed my hair the purple would flow out for about 4 weeks! so probably not advisable if you swim a lot.

Pros - the colour is amazing & lasts longer than the permanent colours I've been using.Cons - it stains everything & the colour comes out for weeks! It doesn't cover greys.Despite the cons, I'm so happy with the colour that this is my go to hair dye.