Scoring Points: How Tesco Continues to Win Customer Loyalty

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Review "This is the future of marketing.  Read it and profit." -- Prof. Don Shultz, Northwestern University"Thought provoking." -- Chain Store Age Read more About the Author Clive Humby is Visiting Professor, Integrated Marketing, at Northwestern University and chief information architect of Tesco Customer Management.  Terry Hunt is chairman of EHS Brann, one of the largest direct marketing agencies in the world.  Tim Phillips is a journalist and author of Knockoff (Kogan Page). Read more