

✨ Own your roots, own the room! ✨
gowwim Hairline Powder in Dark Brown is a 4g root touch-up powder designed to instantly cover gray hair and thin patches with a natural finish. Its beeswax-based formula is gentle on hair, while the magnetic sponge applicator allows for precise, mess-free application. Compact and travel-ready, it’s a professional-grade product trusted by salons and perfect for busy millennials seeking quick, effective hair confidence boosts.





















| ASIN | B07YJLPMC5 |
| Best Sellers Rank | #7,848 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #25 in Hair Mascaras & Root Touch Ups |
| Customer Reviews | 4.3 4.3 out of 5 stars (7,833) |
| Item model number | MC-HSP-D-Brown |
| Manufacturer | gowwim |
| Package Dimensions | 2.64 x 2.56 x 2.05 inches; 1.41 ounces |
| UPC | 779186006938 |
D**G
This is the perfect product you need!
If you have areas of your hair that you want to cover, this product will definitely be able to help you. And this product is specifically designed to cover grey hair or bald patches, and can fully meet your needs.
L**Y
Easy to Use!
Really does a nice job of touching up roots when it is almost time to touchup roots. The color is a little bit darker than I thought it would be, but it covers well and comes out in washing. Compared to the touch up sprays, this power doesn't change the texture of my hair. I like that this is very temporary/ it last all day and washes out easily. The applicator is a little spongy knob that is magnetically attached to the base. The top of the little pot is easy to open. I have had this stuff for about 4 months now and I use it every day for two weeks prior to a fresh dye job. IT ain't expensive and it works well
A**N
Great Product For Fixing Those Pesky Roots!
This stuff is fantastic for filling in my roots when I haven’t had time to color my hair. The sponge applicator ensures that it’s well-blended. It doesn’t come off on your face or hands the way some hair powders do (although it will if you use too much, LOL). My only reason for not giving five stars is because the sponge applicator is rounded and it can be hard to get the very last bits when it’s almost empty. I just combat this by taking a plastic knife and chipping away at it to make a powder and use it that way, so I get every last bit. (Yep, I am that frugal, heheheheh.) Great product with a great price!
D**Y
Great Lasting Coverage, Fast & Easy Application
The color matched my hair perfectly and stayed on until I washed it out. The sponge applicator worked much better than the 'paint brush' style that came with another brand - easier and much faster to apply. One thing to keep in mind, this is powder so the product is not shiny, but rather dull once applied. If your grow-out is 1/2" or less, I absolutely recommend this root coverage. I also like the container that stores the applicator in the bottom and has an attached snap-open lid. I wish there were more product in the container. I would buy this again.
K**Y
Great product. Awkward container.
The product does the job and covers gray nicely, but the design of the container is horrible. Very awkward to hold.
A**A
convenient but wrong color
This is super easy to apply so I think it would have been great if the color was right. I ordered the "dark brown" to go with my hair dye: L'Oreal Paris Excellence Crème Permanent Hair Dye, 4 Dark Brown. But this root cover up is way too light. I would call it a medium brown. ADDENDUM: I just noticed that I was (incorrectly) sent "brown" so that explains the light shade! I have asked to get it replaced.
N**Y
Great product
Covers well and accurately. It is easy to use and long lasting.
C**S
Hair coverage
Product works great! I use it close to when I get my hair colored when my gray starts showing!
R**H
This root touch-up powder has become a staple in my beauty kit. It’s perfect for covering grey hairs in between washes and colour appointments. I use the dark brown shade, and it’s a spot-on match for my hair blends beautifully. It’s also surprisingly versatile. I occasionally use it on my brows with a brow brush when I need a quick fill-in, and it gives a natural, well-blended finish. I’ve even used a small eyeshadow brush along my hairline for better precision, and it works brilliantly. Highly recommend for anyone looking for a quick, easy, and mess-free fix!
L**Y
I will buy it again for sure.
R**E
Le produit est très efficace . Je recommande! Il tient assez bien dans la journée aussi!
B**Y
Ne sert à rien
A**N
Depuis quelques années j'ai essayé 3 autres marques, et pour moi celui-ci est le meilleur ! Pourtant quand je l'ai reçu, j'ai été agacée par le format minuscule (je pensais que je le terminerais en 15 jours) et par l'éponge en mousse, donc au début j'ai continué à utiliser le pinceau de mon produit précédent. Mais finalement le produit est bien concentré, on en utilise très peu, il ne s'use pas vite, et l'éponge est extra, on gagne un temps fou et ça couvre bien mieux qu'au pinceau. Et ça couvre non seulement les petits espaces sans cheveux ici et là dûs à l'âge, mais aussi les repousses des racines blanches, bref je suis enchantée. Attention, le brun foncé est plus clair que sur la photo, et légèrement cendré, parfait si on est châtain moyen
Trustpilot
1 week ago
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