Smart BeautyAsh Blonde Hair Dye with Plex Conditioner, Permanent Cool Ash Toner, Vegan & Cruelty-Free

I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off.Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb.I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair.This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush.The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair.Highly , highly recommend this dye it is the best!.Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

Easy to use smashing colour.

I dyed my hair with this and had a nice even rich purple colour and was very happy. Then I washed it, and it all went wrong!!! I was left with patchy orange red and purple hair!I’ve dyed my hair on and off for 40 years so it’s safe to say I’m used to doing it and am capable of following instructions. But this hair colour is probably the worst I’ve ever used! Would understand if it was a wash in wash out but it states quite clearly it’s a permanent dye.

My staple, and even works on dark hair to give a sheen

This is a product iv never used but I always have red hair, the content of the box has no conditioner, the nozzle of the bottle has no hole you have to cut it, the bottle itself is flimsy and you don’t get all or most of the product out. The colour is really nice there is no bad smell and is really easy to mix and wipe off the skin with little to no staining! The colour I’d recommend but the packaging and lack of conditioner is something I’d say be prepared for as you pay the price of other box dyes that has the better quality equipment and has a after care product to keep your hair looking healthy and shiny without a bad tangle

Not used this product before but I have been dying my hair for 30 years so here's my take. The process is similar to most permanent dyes. The developer bottle is slightly too small to allow for good mixing of the colour and developer. The mixed product is considera thicker than most permanent colours so there was no dripping. The colour payoff is really good and my hair is super soft. I don't know how long it will remain this vibrant but will definitely buy again. I will use a mixing bowl and brush next time though as the applicator bottle is just too small.

Really nice hair dye, good coverage with 1 bottle, gloves were a decent size as my hands are quite big!! I would say the colour didn't cone out bright purple, as I have dark brown hair, but none the less it's quite a nice colour. And made my hair really in nice condition. Would recommend.

Love this product amazing colour.beautiful.