TAN-LUXEThe Gradual - Gradual Tan Lotion - Cruelty & Toxic Free

This product is amazing! I was inspired by a girl on tik tok (wish i could remember who) to purchase this even though it’s a bit pricey… AND IT IS WORTH IT! very natural and great for daily use in between self tanning mousse. it’s a great consistency and dries quickly. also it really doesn’t smell bad for tanning lotion. I absolutely love it and i think it’s gonna be the only kind i buy from now on! i use it for my whole body then l’oréal tanning drops on my face and they are a dynamic duo! i just look healthy! like i actually eat 5 servings of veggies a day and drink water!!! 10/10 chefs kiss🤌

I just repurchased this for the 4th time. I have tried ever tanner under the sun (haha) and this is the best one for me. The color is natural and buildable. I think it gives my skin a more even or toned appearance in a way no other tanner has. Several people have complimented my skin after having used it. And it’s cruelty free!

Apply with tanning mitt or gloves for even coverage. Not for beginners. More liquid than a lotion but absorbs like one. Functions like any other self-tanner. Nice color, faint smell, might buy again.

My go-to summer product for tanning. Effects are subtle and grow over time to look extremely natural. Doesn’t transfer or have a strong smell

I read a lot of reviews on how this was a perfect gradual tan. I disagree. While it smells nice putting on, it quickly turns to that typical fake tan smell. So if you are buying it to not smell like fake tan - don’t. It also says it isn’t streaky, but it is! I am a long time fake tanner so I was hoping this was a quick fix to my typical st tropez routine. It’s not the quick fix. Maybe you can do one application and it looks fine (but almost unnoticeable) but when you apply a second coat the next day, the discrepancies become apparent. If you thought this was a daily or intermittent lotion to give you a nice tan, I would just stick to your normal self tanning routine.

I haven’t used self tanner in years because I can never find one that I like or that works well. This one is an exception. It doesn’t smell too badly and I haven’t had any streaking and the color is lasting and not rubbing off or fading away if I use it every day which I am.

This is my first time using a tanning lotion, and I was very disappointed and felt mislead. . This lotion turns my skin orange. After one day I had patches of orange coloring on my legs, especially around the knees and ankles. I was scared to be seen outside. I got in the shower with a rough sponge and had to scrub it off. I will never use it again!

I'll start off by saying this is the first time I've tried any type of "self tanner" since I'm super impatient and I was always afraid of being orange and streaky. I was doing some research and came across this, and although it's a bit pricey I can confirm it is well worth it! After going through reviews I did end up purchasing a tanning mitt to apply and this goes on so easy! It is very thin compared to normal lotions so you don't need alot. After the first application I could see a noticeable difference and there were no streaks! I've used every other day for about the last week and I've stayed with a nice glow. It didn't turn streaky or wash off in the water and no stains on my towels! I lotion my knees/elbows first then just apply it with the mitt like normal lotion making sure I rub it in well. It does have a slight smell, but it's similar to how I've smelled after using a tanning bed so I don't mind it and my husband says it's hardly noticeable. This is a great product!