L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7 Dark Blonde, Pack of 1, Hair Dye

I have been using L’Oreal hair color, probably 40 years. I do it myself, it’s very easy to do and a great value for what it cost. The color always comes out perfectly. It gives my hair body and more control. It never fades or washes out and I get compliments on it constantly.

Great hair color. I've been using the various shades of blond for 15 years or more and have always had good results. The color is never brass and my hair is always soft and healthy after coloring.

Received. Package is in perfect condition. Cheaper by a few dollars than Walmart & Walmart packages look like they've been chewed up. (Many times the product has leaked happy customer with this order!

Okay, so... unusual review. My hair is brown, a very blah "mouse" brown. I wanted to give it more color and tried this. IT TURNED MY HAIR RED. My hair is RED. I was shocked and thought I must've done something wrong, but I've tried the same dye a few times now and it's still coming out red. That's the reason I removed a star, but I'm keeping it high because I love it! I have gotten so many compliments on it. I had a photoshoot recently, so I'm including a picture from that so you can see what I mean. The color really lasts. I've never looked at it and thought, "Ew, I need to redo this." I only do it because my roots are showing. If I could find a matching dye in just roots, I'd do it.It didn't come out like the box; it came out better. I love it, but be warned if you want the color on the box, you may not get it.

This is the product that makes my hair look as if I haven't colored it at all. My hair is soft and silky and not dry or strawlike This color is very hard to find in stores so ordering it from Amazon only makes sense.

I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny.The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look.If you want a reliable hair dye that keeps your color glowing, I highly recommend this one!

Great coverage of color and fades like natural colors. Love the conditioner that comes with the color. I can rub this conditioner into the ends and it helps keep split ends from showing up in between colorings. Excellent product you can use to renew your hair.

This is my go-to brand. I feel bad giving them three stars as I’m usually very happy with the results. However, I decided to try out Iced Golden Brown for a new look. I have lighter medium brown/auburn hair and the color came out DARK. Deep DEEP chestnut brown. Just a heads-up to anyone who is looking for a more subtle brown— I would play it safe and choose a different shade.