Is Natural Instincts permanent?

Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes.

Does Natural Instincts hair color cover gray hair?

Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%.

Should I apply Natural Instincts to dry or damp hair?

Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring.

Will Natural Instincts damage my hair?

No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia.

Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?

Yes, do a strand test before coloring your whole head to ensure you have the timing down.

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Description

✨ Glow Up Your Hair Game — No Regrets, Just Radiance!

GENTLE YET EFFECTIVE - Zero ammonia formula that blurs grays without harsh commitment—fades gradually.
VEGAN CLEAN BEAUTY - A cruelty-free, vegan formula that aligns with your conscious lifestyle.
ALL IN ONE COMPLETE KIT - Includes color cream, activator, conditioner, gloves, and easy instructions for flawless results.
NOURISH WHILE YOU COLOR - Infused with Coconut Oil and Aloe for smooth, glossy, and healthy-looking hair.
EFFORTLESS RADIANCE IN 3 STEPS - Mix, dye, dry — salon-worthy color at home in just 20 minutes.

Clairol Natural Instincts Demi-Permanent Hair Dye in Dark Brown offers a fast, 20-minute application with a zero ammonia, vegan formula enriched with Coconut Oil and Aloe. This gentle, fade-away color blurs grays while conditioning hair for a smooth, glossy finish. The all-in-one kit includes everything needed for an easy, at-home salon experience.