The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide

I found this book to be quite comprehensive in its description of Product Management and its role in an organization. I am quite biased however in that I believe that Product Management is one of the critical roles in any company and all companies would benefit from being Product Management led. The ProdBOK is an impressive work encompassing the field of product management and representing the work of approximately 60 thought leading professionals. The book is composed of three areas - key terms and concepts, product management lifecycle processes (inputs and outputs), and the essential tools that every product manager needs to know to be highly successful. The book is product management's version of the PMBOK Guide (in the project management profession) and a must have book that should sit on the desk of every product management professional. Highly recommended.

Creating products are usually hard without the necessary guide at your disposal. With this book, a great product can come by following the Product Lifecycle Management. This book presents a clear and uncomplicated guide to walk you through.

This BOK reads more like a business book centered on AIPMM processes than "a collection of concepts, terms, and activities that make up a professional domain" With that said, the AIPMM processes are excellent and I have benefited from them greatly. However, if you are already familiar with AIPMM or you are looking for a domain reference publication you may want to look else where. The kindle edition of this book is not scroll-enabled and has some pages in the wrong place (Table of contents is at location 5044 of 5447, and one or two other pages are reversed) and some of the graphics don't display well in the online kindle reader.

I found this book to be a good reference, but I wouldn't just use this book as a means to obtain knowledge. I found the Product Management for Dummies book by Brian Lawley to be a great accompaniment to this book.

The print copy is not aligned and quite a few pages are stuck together. I will return it and hope to get a better copy. I bought the digital version and returned it because the illustrations were not clear.

Finally a BOK for product management and marketing! I found this resource well organized and a wealth of knowledge for our discipline. My product team uses it as a reference on a regular basis.

Great

It's full of the basics of Product Marketing and Product Management but could do with a complete re-write. The information in it is dated. The ProdBok doesn't take into account the internet and the changes the internet has brought to product marketing (Which are numerous and widespread). It also doesn't take into account the Agile practices. It's a textbook for some courses, so it meets the basic requirements, but better books on the subject do exist.