BoldPlex 4 Bond Strengthening Protein Shampoo for Dry Damaged hair - Hydrating Formula for Curly, Dry, Coloured, Frizzy, Broken or Bleached Hair Types. Cruelty-free & Vegan

Absolutely amazing product! Iv been using the bold unique purple shampoo for a while now but only need it every couple of weeks to tone down the greys in my hair. But every time I used it my hair would be so soft and shiny. Then was using my regular shampoo in between but this never gave the same results. So when I found a shampoo from the same company I was very excited to try it. I am definitely not disappointed! This shampoo is so so good. Iv been growing the colour out of my hair for a couple of years and trying to go natural. But the ends are still so dry from all the years of bleaching. This shampoo was a game changer. My ends now feel soft and don’t look dry at all. I have long very thick hair and usually have to use a lot of shampoo to get it clean but I found a little goes a long way. So hoping the bottle will last a while. Looking forward to trying the rest of the range.

Wanted a shampoo that holds my colour in place. Upto now the colour hasn't faded. Really good quality.

I don’t usually write reviews but seeing as this has actually made a difference for my hair I thought I would. I change shampoos all the time in the hope of finding’s something that will make my hair smooth, I have quite dry hair and I can say that this has actually worked.Its worked better for me than olaplex and combined with the conditioner its been amazing. I would definitely recommend to anyone especially if you have dry hair, my hair feels so much more smoother.

After years of bleaching and dying my hair was becoming so damaged but the price of the leading brand made my eyes water. This however was brilliant. I use it twice a month between regular washes and it’s made a huge difference

I have used olaplex for couple of years now. ( 3,4&5) Thought I would try changing it to this as is slightly cheaper. I bought shampoo, conditioner and the hair mask. If you are used to olaplex, DON'T BUY.. it is NOT the same.. it may be fine for other's who aren't used to olaplex. I will be passing this on to my sister and buying my usual Olaplex.

I was excited to try the shampoo, but I used it four times to try and clean my hair and there was still product in it! I do have thick hair, so maybe people with finer hair would find it OK. I will be going back to the Kerastase. It did smell nice and citrusy.

I bought this along with the shampoo and the treatment. I had used the treatment once prior to the shampoo and conditioner arriving, the second time using the treatment was along with the shampoo and conditioner. My hair felt amazing after with noticeable change to the small section of damaged hair i have around my ear. Not only that but really helped with frizz usually i have to straighten my hair so get the frizz down but after blow-drying my hair looked much sleeker. Highly recommend this along with the conditioner and treatment.

I was a bit sceptical with this product but it really does work I have my hair highlighted every 8wks so naturally want to keep my hair looking healthy and shiny,I use the shampoo conditioner and the serum and my hair looks so healthy this is a product that you can use as much as you feel is right for your hair when I apply the serum I feel I don’t have to use as much as is recommended but it does say use what you feel is right for your hair,it’s a fantastic product so much so I have ordered extra things from the range,a product I will continue to use.