Alex Costa Hair Clay for Men by Forte Series Extreme Hold Men's with Natural Ingredients to Add Texture, Volume and Definition to Thick/Coarse Hair Premium Men's Hair Styling Products

Can we discuss the irony of this product? We spend countless hours over the years washing our hair and trying to ensure it is clean and fresh smelling. Then, in an effort to look EVEN BETTER, we smear clay over our hair to ensure it is in position tighter than an big-haired 80s 'do held together with pins and hairspray!Having pointed that out, let's be clear- this stuff rocks. I have hair that is thinning and has been since birth, I believe. It is this thin, delicate stuff that can't stay in place because the lightest breeze will have it flying all over the place. Put some of this stuff in and it is as solid as a rock. As long as I don't touch my hair, no additional brushing needed through the day. It is set and forget - a man's favorite phrase outside of the bedroom! It holds like a rock!The only detraction is its smell. It is clay. It smells like clay. I guess you get what you get. Not sure that I want to smell like clay, but it does not linger and the wife does not complain about it. She complains about EVERYTHING ELSE, so either she's just burnt out (something she SWEARS will never happen - her job is NEVER done) or her sense of smell is impaired (also a no, she has the nose of a bloodhound), or the scent tends to diffuse over a short period of time. No stain is left on either clothing or bedding. Easy to put on - just dab a bit onto a couple of fingers, rub them into the palms of your hands, run them through your hair and soon, you too will have dried mud in your hair and BE HAPPY ABOUT IT!!!All joking aside, this is a product that I never run out of and am sure to have with me everywhere I go, as I use it daily. Great product at a fantastic price - salon looks at K-Mart prices!

I just bought 10 more of these in case the formula changes in the future. If any of the Forte workers are reading, PLEASE DON'T CHANGE ANYTHING WITH THE FORMULA!!! I will buy this for life and recommend to others if nothing changes! Great product- I was looking for something to replace Kevin Murphy Night Rider because Kevin Murphy had changed their product so that hold was lacking and it was no longer really matte. This product is great- holds all day, makes my fine hair look more full, truly matte finish. I am an east Asian guy so my hair is straight FYI. Yes it's a tiny bit stiff and difficult to remove from the container but I think it's just how things go if you want to have a product that really keeps your hair in place all day without falling. I'm buying the product for the hold and look, not for a very tiny inconvenience of pressing a little harder to get it out of the container. Doesn't really smell like anything to me. Hold is stronger than Hanz de Fuko Claymation, this is more matte, and it doesn't make your hair clump up as much. Doesn't really look like you have any product in your hair either, if you use the right amount. Claymation isn't bad but this is better. AS LONG AS IT DOESN'T CHANGE! Oh god I'm so sick of companies changing their hair products and then I need to search for new ones hahah.

The hold on this thing was insane but with a insane hold there is usually a draw back. This was drawback was it was hard to wash out. The best way to wash it out was with using shampoo wash time I used the clay. You could just use conditioner but I took more to cover your hair because the clay left your hair almost water resistant.I like the smell personally but many of my family members said it smelled like play-doh. And the smell was very faint.The hold was just amazing. It left my hair at a stand still while still looking normal. Like I didn’t just dump a pound of hair gel on my head.My hair was soft when I used it.Also, this stuff will last you forever. I have been using it for months each day. And I still haven’t even gone through a 3rd of it.

Great Styling Clay for TeensMy teenage son loves this hair clay! It’s easy to apply and styles really well without leaving any film or making the hair clump. The hold is just right, and it smells really good too. Overall, a great product that he uses every day.

The first thing I noticed is that this product is so solid, you will STRUGGLE to get it out of the container. I had to push and scrape so much just to get a small glob, and then you have to work it into your hands until it’s invisible or it will leave huge chunks throughout your hair. It makes my hair incredibly thick but it is anything but “naturally matte” like they say. My hair looks and feels super wet and greasy no matter how much I work the products into my roots. 10/10 for all day hold, 0/10 for the workable matte texture I like. I will not be purchasing again.

Nothing can compare ! I just checked and I’ve purchased this 16 times since I started using it ( don’t remember when I first bought this). Makes my thick wavy hair look perfect and straight. I always get so many compliments on my hair. NEVER STOP MAKING THIS! When it was out of stock I literally have a stressful time trying out super expensive products that did nothing for my hair