Is this 60% alcohol on these wipes?

I just called them. 39.5% isopropyl alcohol. Somewhat effective but not COVID preventive!

Are these wipes safe on antireflective coatings?

I don't think they are. I bought these 2 years ago and during that time, my lenses which are antireflective and have blue light blocking somehow get scratched in the same spot every time. I end up having to get replacement lenses three times a year. I just picked up a new set of lenses and this time I am not going to use these wipes but have bought another brand.

If these have only isopropyl alcohol in them, how are they different from alcohol prep pads?

Alcohol prep pads typically use 70% isopropyl alcohol / 30% water. The water helps the cells absorb the alcohol which kills protiens. (Disinfectant). This water causes streaking when used for cleaning. (Taking a guess here.) These cleaning pads likely use less water in their isopropyl alcohol / isopropanol formula and a surfactant to aide that streak free claim. Isopropyl alcohol of 99% is often used for cleaning oils and and quickly evaporates. This would be a better surface cleaner and the low water content is safer for electronics.