




🖤 Turn heads with every wash—natural black, zero regrets.
ICAN LONDON’s Hair Color Shampoo Natural Black 2.0 delivers 100% gray coverage using a gentle, ammonia and PPD-free formula enriched with natural plant extracts and argan scent. This 400ml liquid shampoo colors your hair while protecting your scalp, making it the perfect choice for professionals seeking a safe, effective, and easy-to-use hair color solution.




| ASIN | B08XMP9492 |
| ASIN | B08XMP9492 |
| Best Sellers Rank | 47,272 in Beauty ( See Top 100 in Beauty ) 1,608 in Shampoos (Beauty) |
| Brand | ICAN LONDON |
| Colour | Black |
| Country of origin | Greece |
| Customer Reviews | 3.7 3.7 out of 5 stars (393) |
| Customer reviews | 3.7 3.7 out of 5 stars (393) |
| Date First Available | 26 Feb. 2021 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Liquid |
| Item dimensions L x W x H | 6 x 6 x 12 centimetres |
| Item model number | ICL01 |
| Item model number | ICL01 |
| Manufacturer | ICAN LONDON |
| Manufacturer | ICAN LONDON |
| Package Weight | 0.55 Kilograms |
| Package dimensions | 23.2 x 9 x 7 centimetres |
| Product Dimensions | 5.99 x 5.99 x 11.98 cm; 550 g |
| Product Dimensions | 5.99 x 5.99 x 11.98 cm; 550 g |
| Scent | argan |
| Special features | Natural Ingredients |
| Speciality | Natural |
| Volume | 400 Millilitres |
V**P
Excellent colour coverage outcome & ease of use
Well I was a little sceptical about this. However I was pleasantly surprised. I coloured my mother's hair & she had a lot of white, so thought it may need two applications or would come out brown. Nope this did not happen!! Her hair went to the darkest black she has ever had. She was so pleased. Very little staining of skin on face. I used gloves & the pump action to get small amounts each time was practical & easy to use. I can confirm I did not use as much as a "normal" box of hair colour. I would say only a third of the usual box colour amount. My mother has shoulder length hair, but very fine & I coloured from roots to tip for the whole head. So I highly recommend this shampoo for colour. It did take only 15 minutes, because advised to leave on a little longer if grey hair. As can be seen from the pictures it was completed sealed & well indate. On opening it had a removable collar & a small nozzle end piece. I replaced both after using, so safe & contained. So glad I found this item. Many thanks to all the other customers who reviewed this product, as they were all very helpful in deciding to purchase.
D**J
Avoid
This doesn’t work! It is not hair colouring shampoo as advertised, it doesn’t cover grey hair and the instructions on the box are clearly for a different product! Waste of money!
J**K
Definetely made my hair darker
Thought id give it a go, the gloves provided were quite tight but i managed, the stuff itself smelled quite strangely and still does, not like hair dye, more like... just off... i left it in for a bit longer than recommended, more lile 5-6 minutes instead of 3 and it didnt stain my skin, it has dyed my hair wonderfully, definitely not a natural looking black, but for someone who wanted to have black hair, this works great. Would jusy advise those with larger hands to maybe get different gloves as, these did work, but it was a struggle to get them on.
A**S
Good purchase
Good if you want darker hair in between salon visits. does stain any white tiles or painted walls so be careful when washing out or putting on hair. leave longer for darker effect. only problem is when the product gets to the end or near it stops working properly the pump won't work and you can't open it to get the last chunk out.
H**E
Disappointed
The colour part ran out quicker than the mixer so I ended up with just the moisturiser part and no tint. It should have equal parts.
L**S
Quality product
Great product, bought this to reduce the grey on my beard and a lot cheaper for more product then 'Just for men' the only downside is you have to leave in on for at least 20mins, but it worked for me and didn't stain my skin - Thank you XxxX
J**.
really works well
Needed something easy to use as I struggle to dye my hair with arthritis. this really works well and you can leave it on for a couple of minutes to tint grey hair or longer for a really good long lasting colour. all from one container - just a few pumps is all you need.
K**S
False advertisement
This is not a colour depositing shampoo, it is a regular hair dye. It comes with the colour, and the developer which contains peroxide, so it also lies about natural ingredients. Peroxide lightens your hair and damages it. I haven’t used it as I do not wish to use peroxide on my hair. I wanted a dark brown shampoo (as was advertised).
D**A
HORRIBLE! This used to be amazing. Not sure what they changed in it but ive used it twice and its not dying anything - literally nothing!!!! At first i thought i did something wrong (although ive been using this for 3 years), so i gave it a second chance and it still dyed nothing. So dosappointed
T**J
Price, coloring time, quantity are good. I liked it..
A**I
Very good quality
H**A
👍👍👍
Trustpilot
5 days ago
2 weeks ago