IROIRO Premium Natural Semi-Permanent Hair Color 80 Orange (8oz)

I always wanted to dye my hair orange but I never could find orange and I wasn't prepared to pay insane salon prices for someone else to put it in. Wow, did I luck out with this! The color is VIBRANT, the same exact color on the package and it really lasts! I feel like a monarch butterfly! Even better still this product makes my hair SO SOFT afterwards and it has a really pleasant fruity smell. I recommend it to everyone who asks.

My natural color is a dark brown with silver. I have to “bleach” my hair first, then apply a mix of orange and red shades of iroiro. I like that I don’t have to have a separate developer or additive for these colors. Just squirt or brush it on the lightened hair. It does fade pretty quickly on me because I wash my scalp daily and don’t wear sunhats. Red is the fastest fading color, from what I’ve been told by stylists—regardless of brand. But it’s easy to add a bit of warm water to any leftover dye you might have, shake, and use as a 30-min “wash” in between colorings sessions. It won’t color my naturally silver strands unless they are bleached like the rest of my hair. I don’t have any naturally white hair to test it on yet.

I had a pleasant experience with a different color from this brand so I felt safe trying out more colors they offer. Not all hair dye colors are created equally, even when it's made by the same brand. The purple dye was extremely pigmented and lasted pretty long. The orange was not that pigmented. My hair absorbed the color very quick leaving a thick layer of condition that I'm assuming is what they dilute their dyes with. I was looking for something pigment heavy :/ I don't recommend this color for anything darker than blond hair. I didn't expect this to be so neon since their new packaging sticker uses a metal background, instead of a white background that would show the exact shade. I really wish they could upload a hair sample or even a model reference in the item listing that would give buyers a better idea of what to expect. I had platinum blonde and the color after drying/styling was a lighter shade of "construction zone" neon orange. Which isn't too bad, but within 2 washes it faded into a vibrant eye sore "macaroni" yellow. 1 wash later it was an "old yellow highlighter" color. Another wash later is was a "booger" green/ yellow, which was my limit. I had to dye it a dark color the same day to cover it up. I'm not mad at the unexpected transitions, it just wasn't what I was going for personally. I'm sure plenty of people are satisfied with their results. I would just want future buyers to know what to expect. I guess if you like to dye your hair different colors very often, this fades out pretty quick so you don't have to worry about removing the color before re-dying again. At that point, I would recommend using colored hair spray, but to each their own.

I love this. I used this colour and the black number 10 on my hair to do a split dye. I love how it smells and I love how bright this colour is in my hair. It's also black light reactive and I love it. 10 out of 10 would buy again.

I am very disappointed in the results of this color. My daughter has very light brown/blonde hair and she wanted orange. She now has bright yellow hair and the tone of it is not attractive. I’d steer clear of iro iro color in general. It’s been extremely inconsistent for me.

Always get compliments when I dye my hair using I This brand! Wash with cold and warm water and it lasts better than manic panic and other brands.

When I first dyed my hair with this it was mostly orange. But then when a few days went by it began to turn yellow. I have only washed my hair two times also so, I was disappointed that it’s not really orange and more yellow.

Great color if you like a yellow hue, down side it stains everything highlighter yellow and doesn’t fair fast.