Hello! Here are the shade numbers with the shade name from CoverGirl Smoothers Moisturizing Solid Concealer Stick line: 705 Fair, 710 Light, 715 Medium, 720 Deep, 725 Illuminator, 730 Neutralizer. I hope this helps!

Is this the lightest shade the brand has?

Fair 705 is the lightest shade for CoverGirl Smoothers Concealer

Is the illuminator or neutralizer better for pale/light skin tones, under the eye?

I have olive skin and it works for me, but I could see it working for skin slightly lighter. I think different people can use this for varied purposes. I use it to cover the super pale skin under my eyes so that my overall skin tone looks more even. Then I go over with my foundation and you can't even tell the concealer is there. If you are super pale and don't tan, I'd probably recommend a lighter shade. I think the most important thing is that this shade is close to your skin tone. I hope this helps.

Is this product creamy and easy to apply?

Yes it is creamy and easy to apply. It also blends in nicely.

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Description

✨ Conceal with confidence, glow with nature 🌿

SHADE SMART - Choose yellow/peach undertones for under eyes, cool tones to neutralize redness.
BOTANICAL BOOST - Infused with ginseng, vitamin E, and chamomile for skin conditioning benefits.
HYDRATION MEETS MAKEUP - Moisturizing formula keeps skin looking fresh, never cakey or dry.
SENSITIVE SKIN FRIENDLY - Dermatologically tested to ensure gentle wear for all skin types.
FLAWLESS COVERAGE EFFORTLESSLY - Glides on smoothly to conceal dark circles and imperfections with ease.

COVERGIRL Smoothers Moisturizing Concealer in Fair (.14 oz) combines a dermatologically tested, moisturizing formula enriched with botanicals like ginseng, vitamin E, and chamomile to provide smooth, natural-looking coverage for dark circles and imperfections. Designed for sensitive skin, it glides on effortlessly and offers shade options tailored to neutralize redness or brighten under eyes.

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