How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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💇‍♀️ Own your cool with luminous, long-lasting ash blonde perfection!

LUMINOUS COOL TONES - Achieve ultra-cool, natural light ash blonde with pearlescent reflections that turn heads.
EFFORTLESS APPLICATION - Translucent gel formula blends easily with developer for smooth, even color every time.
FLAWLESS GREY COVERAGE - Say goodbye to greys with 100% coverage for a youthful, vibrant look.
NOURISHING CARE SYSTEM - Includes a purple anti-brassiness mask enriched with flower oils to keep hair healthy and vibrant.
COMPLETE COLOUR TREATMENT - All-in-one kit with gloves, colourant, developer, and conditioner for salon-quality results at home.

L'Oreal Paris Preference Hair Dye in 8.1 Light Ash Blonde delivers permanent, natural-looking color with optimal grey coverage. Its translucent gel formula enriched with precious flower oils ensures luminous cool tones, while the included purple anti-brassiness mask neutralizes yellow undertones for a fresh, vibrant finish. The complete kit offers an easy, all-in-one solution for professional-quality hair color at home.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

€ 33.02

Duties & taxes incl.

Slovakiastore

Free Returns

30 daysfor PRO membership users

15 dayswithout membership

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

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Manufacturer	L'Oréal
Package dimensions	17.3 x 9.6 x 6.4 centimetres
Package Weight	0.27 Kilograms
Item dimensions L x W x H	6 x 9 x 17 centimetres
Brand	L'Oreal Paris
Colour	8.1 Light Ash Blonde
Format	Pencil
Volume	996 Millilitres
Speciality	Natural
Item model number	3600523947638
Product Dimensions	6 x 9 x 17 cm; 270 g
ASIN	B096WG8L8G

L'Oreal ParisPreference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 8.1 Light Ash Blonde

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