Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free

Carrot cake is the perfect red for me. Love the color. Wish it were permanent but I do like the way it fades so touchups blend beautifully. Leaves my hair shiny and very soft. Does not irritate my scalp. Even my stylist loves the color and results. I clean my hair with their shampoo and conditioner in cold water which helps the color last longer.

After using bleach for highlights for years, which fried my hair, I had to do something different. A salon suggested using a demi permanent color, but every time the salon stylist used their demi color, my hair looked reddish or 'warm' at the roots, which I hated. I was frustrated and found this demi permanent color on Amazon. I had never tried to dye my hair myself and was nervous to try it, but am so glad I did. I LOVE the color. I get so many compliments on the color. It is cool & ashy, but not gray looking. Because it is vegan, there is almost no smell. It's easy to apply. If you have long thick hair, you might need to use two packages to cover everything. For best results, wash your hair with no conditioner + APPLY TO COMPLETELY DRY HAIR, not towel dried hair, but totally dry hair to get the full effect of this color & the richest color. This demi permanent color also provides great gray coverage. I probably apply it once a month & because it washes out in about 4 weeks. Since it washes out, you need to apply it to all of your hair, not just your roots. I highly recommend this product.

Marmalade: Don't Panic! It only looks brown immediately after dying, while it's still wet. It's pretty dark at first, but becomes more copper after drying, and washes more copper after a shower or 2. I wish it lightened hair about 1 shade, and made it just slightly more orange, BUT it does look natural, and I like it a lot! Truly Fragrance Free! The selling point! The smell of the ingredients aren't overwhelming, and there's no fragrances \ perfumes!

My hair is bleached and is a range of level 8-10. It has gone brassy and so I wanted to ease back into my natural dark blonde hair color. I followed directions and this did nothing to my hair, not even a tint. I have been attempting to request a refund but I don’t know if it’s not going through or what as I haven’t heard back yet or received a refund. The box was kinda beat up when I received it not sure if that has anything to do with it.

Dark, funky color on my hair. Don't go by the photo that is included in the product description, go by the color shown on the box front, but darker. My hair is now the color of packaged turkey gravy, so I'll be washing it multiple times a day to try to get it out, and I'll be looking for a different product to achieve that light ash blonde I was hoping for. The only reason I'm giving it two stars instead of 1 is that it is a nice, thick cream that applies easily, the price and the fact that there was absolutely no smell and it's supposed to be a more natural product.

Truly unscented which I love but washed out too quickly. Didn't even make it through 3 shampoos.

Due to extreme chemical sensitivity, we are limited on what hair dye we can purchase. The smell of this is minimal. I still wear my chemical mask when putting it on my teenager. If the weather is good, I do it all out in the garage just to keep any type of smell out of the house. But if you use it in the bathroom with the fan running, it doesn’t take hardly any time at all for any smell from the chemicals to dissipate.It will fade within 3 to 14 days depending on how often you shampoo your hair. We have purchased this at least seven or eight times. Very happy that this type of product exists. I wish there were more cute colors to choose from.

I was recommended this brand by my hairstylist and I will be ordering this again. I ordered it in color cappuccino for my pre lightened hair. It is very easy to use as long as you follow the instructions included. The box of dye came with two bottles: developer and color. It also included instructions and a pair of gloves. You can mix the color in the bottle that’s included or I decided to mix mine in my special bowl for hair dye (non metal) and use a brush to apply. You have to apply the color on clean towel dried hair, then let it develop on your hair for up to 30 minutes, depending on desired results. In my case, I wanted to go as dark as I could since i had to even out my color and so i kept it on for 30 minutes. I started out with level 9-10 blonde and it turned out to be level 5-6 brown, which i was happy with, knowing it is a demi-permanent hair color, so eventually it will wash out. It’s been a little over a week and it has washed out to level 7 ( i call it milk tea color) and I’m really happy how it looks. My hair looks shiny, healthy and most importantly like i just dyed it that caramel/milk tea color. Something for you to keep in mind is that I wash my hair every other day or every day, and I do not use color safe shampoo/conditioner or color depositing masks/conditioner to keep the color going. My goal was to achieve the wow effect from going from blonde to brown and have it slowly wash out to the point that i can get my blonde back if I decide to!

I am someone who has a severe allergy to scents. It has taken a very long time of searching high and low for a demi permanent hair color that is SCENT FREE. Four Reasons hair color is an amazing product. There is no scent to the hair color, and my scalp did not itch during the color process or after. I highly recommend this product!!