Julep It's Balm Tint of Color Lip Balm - Iridescence | Hydrating Lip Color with Vitamin E Core | Natural Gloss Finish | Vegan & Cruelty-Free

Black cherry is quite dark and bold. I like it. You don’t need much to get a darker look that’s more of a balm than a typical lipstick. If you’re looking for a bold colored balm I’d say go for it! The formula is creamy and feels nice. Doesn’t last as long as typical lipsticks but most that are labeled as moisturizing or as a balm typically don’t last a long time so that was expected. It doesn’t wear down in a patchy or strange way or settle in lip lines. I like to apply it with one of those soft silicone lipstick/balm applicators. It seems to go on smoother and better than straight from the tube/stick. I just rub the silicone applicator over the balm and apply that way (repeating until I get the desired color and feel). If you use too much it will smear. Less is more in this case, I think.

For years I'd worn long-last lipstick because I used to work 8-12 hour shifts, 5-6 days/week. My priority was rich, fully pigmented color that would last all day without reapplication and that would not smear or smudge. The only problem with long-last lipstick is that it's very drying, so I'd sometimes have to deal with chapped lips. Now that I'm retired, my priority is moisture and comfort. No more need for the long-last lipstick. I've used Burt's Bees Lip Shimmer. That's a great product but, because my natural skin color is tan, I found the tint too light for me. It just didn't show up on my lips. Enter Julep It's Balm. I was surprised at how deep the color was--it looked like lipstick! But you can apply this without a mirror. I swipe my bottom lip, then the middle of my top lip, and press my lips together, and my lips are comfortably smooth. It's Balm provides good moisture with a welcome, natural-looking pop of color on my lips. Yes, it comes off with eating and drinking, but it's easy to reapply. It's non-sticky. It's scent- and flavor-free, which I love. I have one on my nighstand and one in my handbag. It fits easily into a pocket. I've never before seen a lip balm that provided definitive but natural-looking lip color. BTW, I ordered Cherry Wood Creme and Black Cherry. Cherry Wood Creme is a deep, subtle red. Black Cherry is a heavily pigmented blue-red that also stains your lips. When I want just moisture, not another application of color, I swipe my lips with the top of the balm--the vitamin E core. A little color goes a long way, so I can see where these lip balms would last a while. I think I'm rambling now, but I love this product. It's a little pricey (yes, I'm a cheapskate), so I signed up for subscribe and save for these two colors. Great product. I can't recommend highly enough.

I love this lip color & the texture. It goes on smoothly & seems to enhance my natural lip color. Also, it’s moisturizing! I would have given it 5 stars but I find myself having to reapply it after an hour or so.

I really wanted to love this lip balm because I’m already a fan of the brand, and the Brown Sugar shade is truly pretty — the pigment is nice, it goes on smoothly, and it has that subtle shimmer that makes your lips look a little more awake than you feel. The texture is great: soft, moisturizing, and easy to swipe on without thinking. It definitely gives a nice sheen, and I can see why some people feel like it lasts awhile. But for me? It was just okay. Not bad, not amazing — just fine. Some days the color stayed put, other days it vanished faster than my patience when someone says “quick meeting.” For the price, I guess I just expected a little more staying power or hydration magic. There are other tinted balms out there that do more for the same (or less) cost. I don’t regret trying it, and it is pretty… but I probably wouldn’t buy it again.

This is my preferred brand for lip color/ lipstick or tinted balm. As always the product meets expectations. This type in particular is great for layering, wearing solo, or accompanied by most colors of lip liner. It has a slightly mat finish after a few hours of wear therefore also pairs well with a subtle lip-gloss or lip oil.

These are the best lipsticks and I love the colors! They go on easy and feel great -- not thick and clotty -- they do not "run" They are all I use now. The coverage is not too heavy and not too sheer, and it is "buildable" if more color is wanted.

To be clear- I LOVE this lipstick/gloss/balm. It really is quite a bit more lipstick than it is balm, so be aware that it carries a lot of color on the first swipe. Building it really pushes the color deep in to your lips, and it lasts a long time, and the balm part makes it smooth as silk. It's the colors that you have to watch out for. I chose the Vamped Up first. I'm a brunette with very light skin. It is very dark, rich, and purple/pink. Later I saw a new color- Black Cherry. It looked slightly more reddish. Less pink, anyway. When I got it and put it on, I thought oh, I must have grabbed the Vamped Up again by mistake. Nope! To check, I swiped both on my arm, the way the ad shows how the colors will look different. I laughed to see that they were exact! It's fine, because it's a very flattering color, but don't expect red tones. Also, I'm not sure why some reviewers complain about the packaging. You have to push the top back on until you hear a CLICK. That's when it's on! Nothing is falling off in your purse/bag, as long as you clicked it. There is no scent to the product, as far as I can tell. No flavor either. I've been using it for a few months, and I find my lips are as moisturized as if I'd been using Burt's Bees, so I really like this product and will be buying again.

Penso sia diventato ufficialmente il mio lip balm preferito, colora e ammorbidisce le labbra in modo del tutto naturale! Sicuramente comprerò in altre colorazioni.

I love, love, love this lip balm! I’m a mature woman. My old lipsticks which I loved in my prime are just not cutting it anymore.. My lips feel dry a lot these days (plus my skin) so I have has to replace a lot of old make up/ skin care. I can feel the hydration of this immediately when applying it. I picked the perfect colour very similar to what I used to wear. No tightness , dryness anymore.. A good find!

It glides smoothly.The color needs to be built .medium staying power.Not many color choices.

... direi buon prodotto, anche se il colore è un po' diverso. Non ho avuto nessuna allergia post uso.

Bought this following a magazine recommendation. It’s nice and soft with good colour which lasts. Only reason for 4 not 5 stars is that it’s slightly darker than it looks in photo and I wanted a very pale colour.