

💫 Define your coils, own your glow!
As I Am Curling Jelly Coil and Curl Definer is a 227g styling cream designed to minimize frizz, add body and bounce, and lock in moisture. Enriched with natural moisturizers and curl boosters like aloe and beetroot extract, it enhances curl definition while keeping hair hydrated and soft. Perfect for mixed-race and Afro-Caribbean hair, this coconut-scented formula delivers long-lasting hold and vibrant curls with a non-greasy finish.


| ASIN | B007IVW5M0 |
| ASIN | B007IVW5M0 |
| Best Sellers Rank | 4,412 in Beauty ( See Top 100 in Beauty ) 23 in Hair Gels |
| Brand | As I Am |
| Colour | White |
| Country of Origin | United States |
| Country of origin | Spain |
| Customer Reviews | 4.2 4.2 out of 5 stars (4,119) |
| Customer reviews | 4.2 4.2 out of 5 stars (4,119) |
| Date First Available | 3 Feb. 2013 |
| Format | Cream |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 7.6 x 7.6 x 15.2 centimetres |
| Item model number | hbf-jjj-omgh-mh1240 |
| Item model number | hbf-jjj-omgh-mh1240 |
| Item weight | 8 Ounces |
| Manufacturer | Avlon |
| Manufacturer | Avlon |
| Package Weight | 0.25 Kilograms |
| Package dimensions | 7.9 x 6.8 x 6.6 centimetres |
| Product Dimensions | 7.62 x 7.62 x 15.24 cm; 226.8 g |
| Product Dimensions | 7.62 x 7.62 x 15.24 cm; 226.8 g |
| Scent | Coconut |
| Special features | curl enhancing |
| Target audience | women |
| Volume | 236.5 Millilitres |
A**R
Best curing putty ever
Best curling jelly for mixed race and Afro carribean hair !! Great definition not too greesy !! Need bigger tubs as it goes very quick and under £8 good value compared to other vendors
J**.
Good quality
Good quality
J**N
Second chance paid off.
Treated myself to this, after seeing some promising reviews online. I first used this along with the moisturiser for twists on wet, freshly washed (3c/4a) hair. My hair felt soft and conditioned, but the twistout only lasted a day before it went fluffy and frizzy in places. I had to retouch the twistout for the rest of the week with another product (Elasta QP Olive Oil & Mango Butter Curl Defining Pudding), which defeated the object of doing the twistout in the first place....I wasn't impressed! I had to try it again, due to the cost of such a small jar, and not wanting to be wasteful. I done a 'wash n go'. I applied a little of the Asiam moisturiser, then the curling jelly. I used more than I needed to 'just incase',so I was left with white residue (which disappeared when dry), and some 'crunch' when fully dry some hours later. The next morning the crunch was gone, my curls were bouncy and well defined, and no flakes. Six days later I still had definition, but wore my hair up. It can definately last for 7 days if 'pineappled' at night, and covered with a satin scarf. The only con I can find is the price. The amount in the jar does not warrant it.
E**A
It has a really good hold for styling and defining
It’s works really well to define and hold my curls and it’s smells really good
L**I
Curl define
At long last I have a found a range of products that not only do wonders for my hair but also my skin!! I have tried so many product on my shoulder length 3C hair, some left it dry, others flaky and others really irritated my skin and scalp. As I Am products, nourish my hair, giving it a vibrant shine without any oily residue. The moisture balance is just right and you don’t need oodles of product to get a ‘just left the hair-dresser’ finish. This curling jelly is very lightweight and you only need a small amount to define those delicate curls.
A**R
Not for this Afro 4C hair in terms of curl definition but excellent for moisture even on 4C hair
Not for 4C this Afro hair, this product didn’t do anything to my hair, having used it on a thoroughly washed and conditioned hair. It may be for other soft textured curly hair but certainly not for thick Afro hair. On top of that, it’s expensive as you only get a small tab. Updated review: I have added 2 stars to my initial review and the reason being that, it has left my hair so moisturised and soft for days, the stickiness of the product is gone and my hair feels so soft to touch. Also, it didn’t flake on me at all, and I can feel some coils from underneath my hair when I touch it though not many curls are showing when you look at my hair. Like I said, it may work perfectly for people with slightly looser curly patterns when it comes to curl definition, but for moisture, it’s great even for thick 4C hairs like mine.
G**E
Love this!!
Love this product, I'm mixed raced with 3B hair and it defines my curls beautifully. The gel isn't too thick and smells lovely but it's easy to use too much and your hair can end up being a bit stiff... Easily crunched out though. Doesn't leave any nasty residue in your hair either. Now as for the price, I know a lot of people say about its very expensive but you're paying for quality as it does have some lovely ingredients. I've just had a baby so don't have the kind of money to spend on stuff like this anymore (isn't life fun) but when I do I will treat myself to it and buy again. Bought this and the as I am double butter cream and I love love love them.
M**O
The product was ineffective to my hair. It may have worked for other people.
Didn't work on my hair, despite me applying relaxer before using ghis product. It also makes my hair to be very dry and rough in appearance other than oily/shiny and nice looking
L**A
This product does not dry out my hair, it defines my curls beautifully.
G**A
Il gel perfetto per chi ha i capelli ricci! Non appesantisce non appiccica e, soprattutto, l’effetto cast è facilmente gestibile
J**A
My daughter loves this stuff for her curls. Cheaper here than at the store too. Keeps her curls frizz free and hold the shape. Lasts forever too. Clean scent
A**R
One of the best gel I have tried for my curly hair and have purchased again.
D**H
Super
Trustpilot
2 weeks ago
1 month ago