Bold Uniq Purple Shampoo for Blonde Hair - Toning Shampoo for Blonde, Platinum, Bleached, Grey, Ash, and Silver Hair - Eliminates Brassy, Yellow Tones - Vegan, Paraben & Sulphate Free - 237 ml/8 Fl Oz

Before and after, use it 1-2times a week every week and it keeps lifting the colour. Saves so much time than going to a salon, definitely worth it for the price! I’ve seen some poeple say use it on dry hair instead of wet so I’m definitely going to try this next see how much it lifts this timez

Strong as hell!Love this product on a number of levels. In terms of effectiveness it is super concentrated and left on for too long would probably turn you a vibrant blue! Know your timings with this product and it’s your best friend. Personally I don’t use the gloves as leaving on for 2-3 minutes whilst in the shower enables hands to return to normal colour. On a ‘not putting damaging stuff’ on my hair note I also love this product. It’s ticks all the boxes on environmentally friendly/non toxic/not hurting animals level which only adds to its appeal. This product if respected for its strength is imo possibly the best on the market. Results entirely rely on working out how long you need to leave the product your hair. Get it right and it’s a bargain and superior in every way.

After using many purple shampoos on the market (including some very pricey ones), I decided to buy this a couple of weeks ago and didn’t realise how much of a staple this would become in the hair routine. I love it. I previously used on my hair to achieve an overall cooler tone to my balayage, which worked great. However, recently I did my roots at home (with help from a family member who is a hairdresser) due to lockdown and my roots went a little orangey. After one use this shampoo took out these brassy tones and achieved an overall silvery look to my whole hair, I didn’t even have to use a toner. If used weekly for 5 minutes this can rid any yellow tones and keep blonde hair looking freshers for longer. However, for those out there wanting to achieve a more overall silvery look, by adjusting the leave in time to 10-15 mins this is attainable and the difference is noticeable straight away. Because each hair reacts differently I would definitely suggest (as the instructions state) to build a tolerance to the shampoo, with first use having a low leave-in time (I had it on for 3 minutes the first time and still noticed a difference). This will also minimise the chances of turning your hair a more violet colour as opposed to blonde! Also, wear gloves - this stuff is the strongest I’ve ever tried on the market and can stain hands and finger-nails if not careful (& towels!). Overall; great price, effective product, perfect for blondes aiming to cool down their brassy tones or lengthen time in between root refresh’s at the hairdresser (hell do we need that right now). The only downside is, this product can be a little drying so I would recommend a weekly mask to minimise effects. The photos attached are 1) before 2) after 3) after in different lighting.

This purple shampoo from Bold Uniq really does the trick—my hair comes out with a brilliant silver tone that looks salon-fresh every time. It knocks out brassy tones like nothing else I’ve tried and leaves my blonde looking clean and cool.It also smells absolutely lovely, which is a nice bonus! The scent lingers subtly after washing and gives a fresh, clean feeling.The only reason I’ve knocked off a star is that it can be a little drying if you use it on its own. I’ve started pairing it with a good blue shampoo or deep conditioning treatment, and that keeps my hair soft and healthy while still getting that amazing tone.All in all, a great product that really delivers—just make sure to follow it up with a hydrating conditioner.

I Never ever leave reviews and i joy reading then j just never do.but this product this is worth it .I have really dark hair and I went all blond two days ago. It looked great for a day and then I noticed a brassy tone I really couldn’t stand. I am allergic to toner so all I was able to do bleach is my hair and then use purple shampoo. I have tried the very expensive Paul Mitchell before and I can tell you don’t waste your time or money. But this product right here game changer !I bought shampoo and conditioner . The shampoo I left for 10 minutes and it was super effective . I rinsed it it looked amazing ( and my hair was brassy brassy think slim shady and you get it) one thing I will say is that it does leave your hair feeling dull so you MUST get the conditioner for sure .I applied conditioner as well left for 3 minutes and rinsed it all out.And I am no longer brassy at all , my hair is so soft and so glorious and looks healthy.This purple shampoo and conditioner set does everything it says and promises and then some.Beyond happy and signed up for subscription.My hairdresser did recommend using purple shampoo with every other wash if you only use bleach and no toner and I ca guarantee you you will never have brassy hair again.

It didn't do anything with my hair.Not total waste of money, it did turn my mum greys to nice platinum. But not my bleached hair.

Oh my goodness I don’t usually right reviews but I felt this one needed it! I don’t even know where to begin, this is the bestest purchase you will ever make on yourself, it truly means it when it says this is like no other purple shampoo!! My hair was yellow.. and literally nothing would take it away and I mean nothing! So I thought I’d got nothing to lose and took the risk, reading all the reviews.Well I’m so glad I did, I will never look back!! My hair is officially white!! I absolutely love this toner, please do not even hesitate to get this. I can 100% say I will get this time and time again, and recommend this to everyone I know. It’s actually saved my hair! I can’t get over the difference.Now don’t get me wrong you will need some deep conditioner after depending on your hair and how much you’ve bleached ext. Mine was bleached a few times, so the condition of my hair wasn’t great. But after doing this with a deep conditioning, I am amazed by the results. Don’t bother with salons! Just go buy this bottle! Cheaper, more effective and less time. You won’t regret it ❤️