COLOR WOW One-Minute Transformation

Love this product, works a treat, especially once it has been on the hair for 5minutes and you brush it through. Definitely tames and calms frizz and make hair look sleaker.

Saw this being tried on the programme 'This Morning'. Had to try it and I'm certainly not disappointed. It smells and feels lovely. My hair loves it. Expensive but worth it and you don't need much each use.

Fantastic product for my unruly, impossibly curly hair!Instantly gets rid of frizz and turns my hair into lovely controlled ringlets, super easy and not greasy or heavy.It has transformed my life! Thoroughly recommend.

Not as good as it says on the videos. Hair looks greasy after putting it in even if you blow dry it after. Very expensive for what it is

Hair is great after this item is used definately purchase again

Doesn’t do what the video suggests. I still had to straighten my hair and it left my hair feeling dirty. Followed instructions. Waste of money.

Great Product. Works great on frizzy hair or smoothing static hair after straightening. Only a small amount is needed which make it last ages and therefore affordable. Will definitely be reordering.

This works ok, technically it flattens hair, sure, but it's very sticky and not that pleasant. I find my hair is better, as in less fluffy, the day after using it, so it's hardly an instant cure, which is what it claims, and the volume control doesn't last long. The smell is nice enough, the cream is soft (if sticky, as mentioned), and it works okay but it doesn't live up to the hype I've seen on Tiktok. Honestly, I think you could achieve the same effect with body lotion and it might be less sticky. I'll stick to hair oil, keeps the hair glossy and in better condition than this stuff