The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (MARKETING/SALES/ADV & PROMO) Paperback – 1 Jun. 1996

There's a lot in this book. It takes you back to the basics of persuasion and 'workbooks' you through an evaluation process of what you should be asking and listening to in a sales process. In my opinion this book is the best thing next to actually paying a lot to go on one of their 2 day courses. As one of the SPIN course managers said, "We should have never written this book - it's too good." Surround what you learn in this book with techniques to generate solid business relationships, learn and practice presentation skills like it's an olypic sport - and then you are well on your way to being in the top 10% of business earners.

A must read book for anyone going into sales

this book is actually hard work. you actually have to think and engage the brain and try the exercises. it is not a gentle bed time reading, For those new to selling, it opens the mind. i now understand why i have never been very good at selling and why selling has made me feel very uncomfortable. . I haven't completed the book yet however, when i have put what i have learnt so far in practice, i have gotten better results. Can't wait to finish it. i would say allow yourself a good 6 months of practising the S.P.I.N selling techniques then make a reasssessment of yourself.

trying to implement a new sales methodology can be quite daunting. this book gives you the tools and exercises to do this. spin selling will help you sell better, by adding this book to your arsenal will speed up the process.

Excellent book. Perfect for my business needs

Was recommended to purchase this by Europe's highest awarded sales trainer. A great book for anyone wanting to further their career in sales.

One of those books where wether You are pro or just a beginner - you will find something that will benefit your sales and/or Your sales team.

Decent read, some applicable concepts, nothing really refreshing, a bit samey as other sales books despite reviews.