SchwarzkopfKeratin Color Permanent Hair Color, 5.88 Deep Red, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

This is for Ruby Noir 1.8. I had very dark brown, nearly black hair before with lots of grays. I love my results but wish I had bought two boxes. I have fine waist length hair and could have used another bottle to really saturate the lengths. I thought I would be ok because my hair is pretty thin but even if you have thin hair, if your hair is longer than your shoulder blades I would get two boxes.This would be great for women with dark hair who want a change that isn't too crazy, purple hair that isn't too intense. The top portion of my hair got the most color pay off, probably since it got the most saturated and since I did that first, had more time to process than the rest of my hair. Some staining on scalp and around hairline but not too bad, keeping in mind I took no precautions against staining. Made sure to wipe down my shower afterwards, everything wiped off relatively easy and didn't stain my shower.It WILL look like a murder scene during the rinse, as usual with any red dye. It took a long time for the water to turn any kind of clear, when it would go clear I'd back out of the spray, and then when i went under again the water would be red again! I spent a good hour rinsing as much as I could. And when I got out reddish water drops were still rolling down my shoulders from my hair! So it will bleed a lot when it gets wet for the first few showers.The application process was easy and simple, just apply the serum to the ends, then squeeze the color tube into the developer bottle and shake it. In the bottle the dye looks orange, don't be alarmed by that. The gloves that came with the package are very cheap and both ripped while I was taking them off the paper. The stained hands typing this advise you to have your own gloves! I've never used a hair dye with a serum to protect your ends before, so that was a nice thought.I left on for 60 minutes after the initial application. They say to include the application time, but I didn't since in that case the ends of my hair would have been way behind the top of my hair. Didn't use a cover/bag for my hair.The end result is a VERY dark reddish-purple/burgundy for level 2-3 hair like mine. I actually think it made my hair darker! It looks great in good light conditions and the sun. Covered all my grays. I'm hoping it will fade to a little lighter overtime. Everything smelled good and the conditioner made my hair very soft and shiny. Doesn't feel damaged.Being a 1.8 dye, I didn't think it would have hydrogen peroxide/developer but it does, for anyone wishing to avoid that. But it's probably only a 10-15 vol.Next time I think I will buy a 3.0 shade in a similar color for a little more vibrant result. Pictures are my result after first shower, facing sunny window, and my before picture.

I have been using this Schwarzkopf (Ruby Noir) dye for years and absolutely LOVE it. I get compliments on my hair all the time, and no one believes me when I tell them it's box dye. While reds are known for extremely bad fading, I haven't had that problem at all with this particular brand or shade. As with anything, the color is going to vary greatly depending on your lighting. Your individual results are also going to depend on your starting canvas, method of application, and how long you actually leave it on your hair. Obviously, the longer the darker and more vibrant. When rinsing, your water will never run clear with this particular shade (it's a red thing). Not even after showering for the first 3 weeks. If you get it on your skin, the cheap blue astringent they sell in EVERY cosmetic/skincare section at any retailer known to man will take it right off. It did not stain my brand new shower at all. However, if you accidentally get it on your countertops, or don't wipe off your sink/tub/shower in a timely manner, any bathroom cleaner that contains bleach will handle that. I will ALWAYS highly recommend this brand to anyone looking to dye their own hair!

This is a great hair dye that does a great job hiding the gray. I com ine this with a brown, so you see brown in most light but when I'm out on the sun, you can see the purple and I always get a lot of compliments on it. It's not so crazy that you can see it in all lights, but just in the sunlight. I love it and think the quality is great and it's easy to do yourself. I highly recommend it.

good but fades fast

Hands down the best hair color. You get full coverage, yes even your grays are covered. The color does not fade like other brands. I have been using it for over a year and will continue to.

I was paying to get my hair done professionally for awhile, but decided to go back to doing my own hair. This product line is fabulous. I had about a 1/2" of regrowth with about 30-40% gray hair. I used this on clean hair as I have found that reds grab better to cleaner hair.I applied at the roots first and allowed it to process for 15 mins then applied to the remainder of the hair. I used a large comb to comb the product through from root to ends making sure my entire head of hair was saturated (avoid scraping your scalp). I allowed it to process another 30 minutes before rinsing.At this point I hopped into the shower bringing the included conditioner with me. I turned my water to Luke warm and rinsed. Once I felt it had been rinsed enough (red will never run clear not even at the salon) I used my redkin red hair shampoo and washed my hair. I rinsed all the shampoo out with cool water, squeezed out excess water and applied the conditioner. After 10 mins, I rinsed the conditioner out again using cool water. Squeeze out excess water and wrap your hair up.After all this I just blew it dry on low until it was about 75% dry. The darker areas are hair that is still wet.**For reference when considering this product**My Natural grow out level is a 5/6Already had a darker red base on ends level 5/6Hair is just above shoulders, fine, but I do have a lot of hair. Took 1 box to fully cover. I did NOT use the protection product as I had no dry/damaged ends.Don't freak out if it looks orange/copper at first, trust the process.GOOD LUCK:)

This is best hair color I’ve ever used. This colored over blonde tips where other brands didn’t and other brands quickly faded to pink. My hair actually looks and feels healthier. My hair is shinier, more manageable and I adore the rich color. The color on the box is the exact color I got which looks better than the box with time. I can’t give enough praise to this product for the hair confidence it gave me. I’ve already reordered and plan to wear this color from spring to winter this year. Thank you Schwartzkof you definitely got this right❤️