e.l.f. Lash It Loud Waterproof Mascara, Volumizing Formula For Mega Lashes, Creates Fuller & Bolder Eyelashes, Vegan & Cruelty-Free, Black

I've been after a new waterproof mascara for a while but I wanted one which also makes my lashes look longer and fuller. Basically the unicorn product. Oddly I've not had much luck but kept searching.I think I've found my unicorn.First up, I love the application brush. It is great at finding all the lashes and making sure they get product applied to them. That should not be a big thing to comment on but I think we all know that a great brush can make a huge difference.The formula is fast drying and the perfect viscosity. It applies evenly and immediately gives good volume to all the lashes, even the little ones. One coat made my lashes look both longer and thicker. A second coat honestly made my natural lashes look like the falsies I've never been able to apply. When my eye was open the lashes were touching my eyebrow, something they certainly don't do at any other time.Once on I felt both the mascara and my lashes were locked in place. Being out in the wind and rain confirmed that for me. No running of mascara and no flattening of lashes.It was not as easy to remove as others but a little patience went a long way.Overall very happy with this mascara. Where has it been hiding all these years?

Granddaughter loves elf products

Love it but want it in water proof seems then have discontinued it

I am a huge fan of ELF products. The company has a great ethos and is truly cruelty free (which is sadly rare now as most cosmetic companies want to cash in on the Chinese market and China have the exact reverse policy to most of the world when it comes to animal testing). I wear waterproof mascara every day and am very pleased with the mascara I've used for years - but sadly they have now given in to selling in China so, indirectly, are allowing animal testing of their products. I really wanted to love this E.L.F mascara but it just isn't that great. It flakes and smudges during the day - yet is incredibly difficult to remove when you want to. I'm so disappointed but will continue to use other E.L.F cosmetics and hope they improve this mascara formula.

Zero stars, mascara dries then crumbles off onto the face and into eyes making them sore. No return or refund allowed

Does the job well

Can’t find the non waterproof version anywhere which is my usual go to. This is just as good.

This mascara goes on nice and I like the wand but it’s absolutely NOT waterproof and certainly not smudge-proof! It never fully dries and stays ‘tacky’ all day, it gives panda eyes because it transfers easily and it’s just really not good. Struggling to find a vegan mascara that waterproof, smudge-proof and long-lasting; this one wasn’t the answer.