Who is permanent hair color best for?

Ideal for anyone seeking 100% gray coverage, long-lasting color, or a new look. Delivers multi-tonal, natural results that transform or maintain your shade.

How do I choose the best shade for me?

Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade.

How long does it last & how often should I color?

Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant. Be sure to subscribe to keep your color fresh!

What if I have stubborn grays? Do all shades provide 100% gray coverage?

Choose Knockout Collection shades (NNN/NNA) with extra pigment for stubborn grays. For resistant grays, process 45 minutes instead of 35. The vibrant shades (R/RV/RR/RC/CC) do not provide 100% gray coverage)

Manufacturer	Madison Reed
Item Weight	1.59 pounds
Package Dimensions	8.23 x 5.28 x 5.28 inches
Country of Origin	USA
Size	12.8 Fl Oz (Pack of 2)
Color	4VR - Volterra Amethyst
Special Features	Not Tested On Animals
Included Components	Customized Instructions, Color Protecting Shampoo and Conditioner, Radiant Cream Color, Conditioing Color Activator, and Barrier Cream, Cleansing Wipes, Protective Cap, and Gloves
Batteries Required?	No

Madison Reed Radiant Hair Color Kit | 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging Varies) 2 Pack

Details

Description

Specifications

Common Questions